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Aviva 'Aviva home insurance relaunch' by AMV BBDO

Paul Whitehouse plays a goth in the latest Aviva ad by AMV BBDO...The aim of the campaign is to re-launch Aviva s "stress free" Home insurance. ...

Aviva 'Aviva MultiCar' by Abbott Mead Vickers BBDO

Abbott Mead Vickers BBDO has created an integrated campaign to support the launch of Aviva's new...The new ad is the latest in the current campaign in which Paul Whitehouse plays a range of Aviva customers. His latest character is a fishing fanatic. ...

Aviva 'detector' by AMV BBDO

The latest ad for Aviva car insurance introduces a new Paul Whitehouse character, a Lancastrian...The spot, by Abbott Mead Vickers BBDO, promotes Aviva s new online deal. "Eddie" will also appear in two more ads planned for this year. The spot was written by Dave Buchanan and art directed by Mike Hannett. It was directed by Declan Lowney through HSI. ...

My Secret Work Weapon: Show no fear when it comes to change - it's inevitable

I have a mantra that my father told me when I was a child: 'Embrace change, because it's coming anyway.'

Aviva plots digital roster overhaul

Aviva has called a review of its digital agency arrangements as the insurer looks to consolidate...life cover and direct services insurance portfolio. Aviva currently works with a number of agencies ... Aviva s advertising account. News of the review follows a separate web-build pitch at the end of last year. Agencies are waiting for the result on this process. It also follows Aviva s decision to call ...

Aviva hands consolidated digital account to Dare

Aviva has appointed Dare to handle its consolidated digital advertising account....The agency won the account after a competitive pitch against Razorfish, Weapon 7 and TMW. Aviva ... to consolidate into a single agency. Dare will now handle Aviva's consolidated digital account, also covering ... handles Aviva's advertising account, but is unaffected by the appointment. Separately, Aviva's review ...

Aviva takes on Admiral with latest Paul Whitehouse ad

Aviva is looking to take on rival Admiral with an ad campaign to support its new MultiCar insurance...the Ollie. Heather Smith, director of marketing at Aviva, said: "This new campaign builds on the success ... Aviva as interim brand, sponsorship and corporate responsibility director . He reports to Aviva's UK ...

Aviva signs radio deal to promote health insurance

Aviva, the insurance brand, is to use its sponsorship of Smooth Radio's Weekend Breakfast Show...-morning show. The sponsorship was negotiated by Aviva's media agency, Publicis Groupe's ZenithOptimedia ... , highlighting the services that Aviva offers, information on a range of health-related subjects ... . In January, Aviva launched an new ad, by Abbot Mead Vickers BBDO, starring 'The Fast Show' comic Paul ...

Aviva 'for the love of your home' by AMV BBDO

Aviva has released a set of idents for its partnership with the Home channel to advertise its home

Hit or Miss? Aviva shareholders vote against executive pay proposals

Shareholder anger Insurance firm Aviva faced the wrath of its own investors last week when...Fifty-four per cent of Aviva shareholders voted against the company's pay and bonus packages amid anger over Aviva's falling share price. Group chief executive Andrew Moss left the firm with immediate ... , Chatsworth Communications Aviva will not be the last scalp in the 'shareholder spring'. The issue ...

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