11 May 2005
Toyota is planning a heavyweight digital marketing push behind the launch of Aygo, its first micro...the major festivals. Aygo will benefit from blanket exposure across Yahoo! ahead of its launch.
Toyota has also developed a dedicated website for the model, www.aygo.co.uk.
A pan-European marketing ...
10 Jun 2005
Toyota is launching its youth-oriented small car, the Aygo, to twentysomethings across Europe...will play the track. He has also been signed up to appear at Aygo-branded events.
The campaign is part ...
in to oversee the creation of a visual identity for the Aygo and its implementation across other media ...
25 Aug 2004
| by Ben Bold
Toyota's first foray into the growing micro-car segment of the car market will be badged Aygo...to give the brand a more youthful edge and plans to establish the Aygo as the 'leading urban car across ...
strategy for the Aygo, and in May it handed its media planning business to ZenithOptimedia. Promotional activity will not begin until next year, in the run-up to the car's launch in July.
The Aygo ...
20 Apr 2005
Toyota is to debut its Aygo marque at this summer's T4 On The Beach event. Aygo is sponsoring...-up includes Garbage, Athlete, Kaiser Chiefs, Rachel Stevens and Goldie Lookin' Chain.
Aygo gets event ...
strand.
Aygo, a performance car aimed at young urbanites with an active lifestyle, makes its UK debut ...
13 Jul 2005
| by by Sam Matthews
magazines, radio stations and websites promoting the Japanese car manufacturer's new Aygo city car....our new Aygo across Emap's extensive portfolio was the perfect way for us to reach our core ...
03 Jul 2008
, T-Mobile, Churchill, Toyota Aygo, Organic Delivery Company, five, Abercrombie & Kent, National Trust....And Here I Go Again On My Own. Toyota Aygo - Expose the traitor Credits Project Expose ...
a Toyota Aygo into the storyline of the Bebo-hosted online soap KateModern, which currently boasts ...
storyline, with the winning viewer scooping a Toyota Aygo, driven by one of the characters in the viral ...
28 Mar 2006
| by Media Week
to promote its urban runaround, the Aygo, on Channel 4's youth strand, T4, from next month until the end...The car will be promoted with the use of animated graphics and will
reference the Aygo brand ...
exciting
property for us to be involved in. T4 is the perfect fit for Aygo, given
its humour, style ...
with the launch of the Aygo and will do so again this
year. Tim Brady, managing director of Alliance, added ...
31 Mar 2006
Toyota has signed a deal with Channel 4 to promote its Aygo car with sponsorship on the youth
29 Mar 2006
Toyota is sponsoring Channel 4's T4 weekend youth strand to back its Aygo city model. The deal
20 Oct 2004
| by Ben Bold
to capture data on consumers who are interested in the model.
As with Toyota's planned super-mini, Aygo ...
Citroen partnered with Toyota to develop the platform for both the 1007 and Aygo. Ad agency Clemmow Hornby Inge is working on the pan-European brief for Toyota's Aygo.
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