13 Jul 2005
| by by Sam Matthews
magazines, radio stations and websites promoting the Japanese car manufacturer's new Aygo city car....our new Aygo across Emap's extensive portfolio was the perfect way for us to reach our core ...
10 Jun 2005
Toyota is launching its youth-oriented small car, the Aygo, to twentysomethings across Europe...will play the track. He has also been signed up to appear at Aygo-branded events.
The campaign is part ...
in to oversee the creation of a visual identity for the Aygo and its implementation across other media ...
11 May 2005
Toyota is planning a heavyweight digital marketing push behind the launch of Aygo, its first micro...the major festivals. Aygo will benefit from blanket exposure across Yahoo! ahead of its launch.
Toyota has also developed a dedicated website for the model, www.aygo.co.uk.
A pan-European marketing ...
20 Apr 2005
Toyota is to debut its Aygo marque at this summer's T4 On The Beach event. Aygo is sponsoring...-up includes Garbage, Athlete, Kaiser Chiefs, Rachel Stevens and Goldie Lookin' Chain.
Aygo gets event ...
strand.
Aygo, a performance car aimed at young urbanites with an active lifestyle, makes its UK debut ...
25 Aug 2004
| by Ben Bold
Toyota's first foray into the growing micro-car segment of the car market will be badged Aygo...to give the brand a more youthful edge and plans to establish the Aygo as the 'leading urban car across ...
strategy for the Aygo, and in May it handed its media planning business to ZenithOptimedia. Promotional activity will not begin until next year, in the run-up to the car's launch in July.
The Aygo ...