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Toyota hands CHI £10m tactical UK business

-based European office. In February last year, the agency picked up the £8m pan-European launch of the Aygo, a ... manufacturer's Aygo and Yaris marques is running in the UK. With a global annual spend of £2.5bn, Toyota ...

CHI snatches £50m Yaris from Saatchis

-targeted Aygo across Europe. In August this year, the agency was appointed to the £35 million Corolla account ... in Europe. As with CHI's work on the Aygo and Corolla, its work for the Yaris is not expected ...

Campaign Media Awards 2005: Finalists

Williams Title: Toyota Aygo - Spoof Record Media agency: ZenithOptimedia Account director: Lindsey Parnell ... : Toyota GB Brand/product: Aygo by Toyota General manager, marketing communications: Robin Giles Ad manager ...

Clemmow Hornby Inge snatches £50m Yaris from Saatchis

and the Ford Fiesta. Last year, CHI won the £8m business to launch the youth-targeted Aygo across Europe ... and print campaign that ran across all of Toyota's 25 markets in Europe. As with CHI's work on the Aygo ...

Media: Strategy Analysis - Marketing a hatchback as an album

Brand: AYGO by Toyota Brief: Introduce the AYGO to a new audience for Toyota Target audience ... of the AYGO, an affordable hatchback. ZenithOptimedia's challenge was to launch into this difficult market and sell the AYGO as a credible city car. As the perception of Toyota in the youth market was neutral ...

APA unveils customer mag awards shortlist

of the year 33 Thoughts (John Brown Citrus Publishing / BDO Stoy Hayward) AYGO Magazine (Publicis ...

Interactive Works: The monthly analysis of interactive ad recall

Helpline 9 Toyota Aygo Clemmow Hornby Inge/Miller Bainbridge/ 23 ...

Interactive Works: 20th Century Fox - 'Fantastic Four'

(film) MediaVest 10 Toyota Aygo Clemmow Hornby Inge/MB Partners/ 27 ...

CHI snares £35m Corolla brief

inroads on the Toyota business last year, when it won the £8 million brief to launch the Aygo across ... . The business is expected to be handled in the same way as the Aygo account, where CHI creates an idea ...

Clemmow Hornby Inge snares £35m Corolla brief

it won the £8 million brief to launch the Aygo across Europe. The agency created two ads, which were ... as the Aygo account, where CHI creates an idea that is then offered as an option across Toyota's 25 markets ...

 

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