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Sales agencies stake a claim to digital prize
02 Dec 2011 | by David Benady
instance of online engagement triggered by a competition was the Toyota Aygo 'Dance party' promotion ... in a final. The winner received an Aygo Music car and national media coverage of their dance (see case ... -off' to win a Toyota Aygo. Andre Juprelle, advertising manager for Toyota Belgium, says the campaign ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
