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Both Nissan and Honda showed white cars at the London International Motor Show in July, where 60 of the 600 models on show were displayed in the colour. Toyota also exhibited its Aygo Crazy in white. A spokesman for Seat said that in the first seven months of the year, sales of its Candy White Ibiza and Leon ...
The Japanese car manufacturer will work with Glue to develop a digital strategy spanning website development and online advertising. Toyota plans to step up its digital promotional activity for its cars, including the Aygo, Yaris and Prius models, in an effort to capitalise on the growing number of consumers ...
strand with Aygo and the ITV Movies with Rav4 and Avensis. The sponsorship deal was negotiated with Tim ...
since 2004, when it won the pan-European launch of the Aygo. It has since won the pan-European Corolla ...
The decision is a turnaround for Toyota, which has handed CHI a number of pan-European briefs since the agency won the Aygo brief in 2004. These include Auris' predecessor the Corolla, and Toyota's tactical advertising. The pitch for the Auris was called in March, when the car still provisionally ...
Brief: Get the Aygo noticed and talked about, giving the car an energy and attitude fitting its young ... Aygo marque support Channel 4's T4 strand from April 2006 until the end of the year. Clemmow Hornby Inge has created a series of animated idents using the round, red Aygo logo, which aim to give the car ...
it was first appointed to handle advertising for the marque with a brief for the Aygo model in 2004. Last ...
-based European office. In February last year, the agency picked up the £8m pan-European launch of the Aygo, a ... manufacturer's Aygo and Yaris marques is running in the UK. With a global annual spend of £2.5bn, Toyota ...
and the Ford Fiesta. Last year, CHI won the £8m business to launch the youth-targeted Aygo across Europe ... and print campaign that ran across all of Toyota's 25 markets in Europe. As with CHI's work on the Aygo ...
such as the Prius petrol/electric hybrid. This summer it launched the Aygo, its long-awaited entry ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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