Toyota addresses accelerator scare with first UK ad campaign
05 Feb 2010 | by Matt Williams
the Avensis, Auris, Aygo and Yaris, and it has been suggested it will be at least another week before Toyota ...
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Sales agencies stake a claim to digital prize
02 Dec 2011 | by David Benady
instance of online engagement triggered by a competition was the Toyota Aygo 'Dance party' promotion ... in a final. The winner received an Aygo Music car and national media coverage of their dance (see case ... -off' to win a Toyota Aygo. Andre Juprelle, advertising manager for Toyota Belgium, says the campaign ...
Toyota UK repairs a week away as marque predicts $2bn loss
04 Feb 2010 | by Alex Brownsell
popular cars, including the Aygo, Yaris, Auris and Avensis. Toyota technicians will begin carrying out ...
Toyota engulfed in £4bn worldwide brand debacle
02 Feb 2010 | by Alex Brownsell
the Aygo, Yaris, Auris, and Avensis. Consumers will be asked to bring any cars fitted with the faulty pedal ...
Toyota pulls ad account out of CHI & Partners into Saatchi & Saatchi
06 Oct 2009 | by Kate Nettleton
on the business, snaring briefs for the Aygo marque, and later Corolla and Yaris briefs, before finally landing ...
Toyota supports range with direct mail campaign
21 Aug 2009 | by Joe Thomas
and December, to test drive Toyota cars. Showcasing eight models and their relevant offers for the new Aygo ...
White returns as a retro colour for cars
02 Sep 2008 | by Alex Brownsell
Both Nissan and Honda showed white cars at the London International Motor Show in July, where 60 of the 600 models on show were displayed in the colour. Toyota also exhibited its Aygo Crazy in white. A spokesman for Seat said that in the first seven months of the year, sales of its Candy White Ibiza and Leon ...
Toyota hires Glue as it boosts digital investment
20 May 2008 | by Gareth Jones
The Japanese car manufacturer will work with Glue to develop a digital strategy spanning website development and online advertising. Toyota plans to step up its digital promotional activity for its cars, including the Aygo, Yaris and Prius models, in an effort to capitalise on the growing number of consumers ...
Toyota sponsors ITV1's mystery drama strand
22 Apr 2008 | by Alison Donnelly
strand with Aygo and the ITV Movies with Rav4 and Avensis. The sponsorship deal was negotiated with Tim ...
Saatchis loses £50m UK Toyota business
12 Jul 2007 | by James Hamilton
since 2004, when it won the pan-European launch of the Aygo. It has since won the pan-European Corolla ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
