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Bradford & Bingley is seeking a head of marketing communications to oversee strategy. The company has put its pounds 10m ad business up for pitch, following the appointment of former Cable & Wireless marketing chief Ruth Blakemore as commercial director.
Reasons to be cheerful in B2B...B2B magazines have been among the worst hit by the advertising recession, but the latest report from the ABC shows there are still reasons to be cheerful. Richard Abbott reports Click here for page 14 Click here for page 15 Click here for page 16 Click here for page ...
vocational learning as a doorway to the working world . B B will use case studies of people who believe ... industry, they are still seen as the poor relative of academic or university education. B B managing ... marcoms campaign involving B B sister ad agency MCBD. Two-year-old Edge is both an educational ...
, creative director of B2B marketing specialist Base One, believes this is unfair because the discipline ... to businesses is more invigorating than any bio yogurt could ever be,' he says. There is much debate among B2B ... be significantly higher. 5. Personalise the message to your target audience. Source: Loewy B2B. ...
questions set by B B, respond to polls on top-level issues and discuss topics amongst each other in message board sections. B B says that the results have triggered significant changes to its mortgage offers ...
Band & Brown Communications has been appointed by Action Against Hunger for a pro-bono brief.
Band & Brown Communications has scooped a brief to promote a government campaign focusing on learning outside the classroom.
The top business to business agencies in the UK - first published in Campaign magazine.
Avebury International, a construction consultancy, wants to hire a PR consultant or agency to promote its services to the housing sector. Group marketing manager Dani Muir is leading the search.
Business magazines are not often regarded as operating at the sexy leading edge of the media. In many cases it seems more like they’re working at the coal face of the industry, convincing tough clients in obscure markets that they can deliver to an audience of senior decision-makers who have purchasing...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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