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Reasons to be cheerful in B2B...B2B magazines have been among the worst hit by the advertising recession, but the latest report from the ABC shows there are still reasons to be cheerful. Richard Abbott reports Click here for page 14 Click here for page 15 Click here for page 16 Click here for page ...
, creative director of B2B marketing specialist Base One, believes this is unfair because the discipline ... to businesses is more invigorating than any bio yogurt could ever be,' he says. There is much debate among B2B ... be significantly higher. 5. Personalise the message to your target audience. Source: Loewy B2B. ...
The top business to business agencies in the UK - first published in Campaign magazine.
Avebury International, a construction consultancy, wants to hire a PR consultant or agency to promote its services to the housing sector. Group marketing manager Dani Muir is leading the search.
Business magazines are not often regarded as operating at the sexy leading edge of the media. In many cases it seems more like they’re working at the coal face of the industry, convincing tough clients in obscure markets that they can deliver to an audience of senior decision-makers who have purchasing...
Bradford & Bingley is seeking a head of marketing communications to oversee strategy. The company has put its pounds 10m ad business up for pitch, following the appointment of former Cable & Wireless marketing chief Ruth Blakemore as commercial director.
Highbury ready for business on B2B...Highbury House Communications is speaking to a number of parties in regard to a sale of its business-to-business port-folio. The company, which has been shifting its focus toward consumer publishing in recent months, is now looking to dispose of some or all of its remaining B2B assets ...
A survival guide to B2B online...or monthly titles. Many B2B web products are now offering a rolling news service, leaving the analysis and in ...
Online advertising has impacted heavily on printed B2B publications, according to more than 20 UK B...The survey, conducted by Sift, found that one in three B2B publishers said the online channel ... research project commissioned earlier this year, which found B2B websites had overtaken printed media as a preferred source of work-related information. The AOP found 82% of business decision makers use B2B ...
LONDON - Data Locator Group has launched its B2B database Business Locator, which it says will play.... Richard Webster, operations director of DLG, said: "It is well known that the B2B market is a notoriously ...
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