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executive, EMEA, SSF Group In 1991, two young turks were put on the vastly over-populated board at DMB B ...
B&Q is reviewing the CRM and direct marketing account for its TradePoint business, which targets...The retailer has approached a number of agencies about the review as it looks to ramp up its loyalty programme across its trade customers. TradePoint is a new Trade Counter operation at B Q ... Connect, Rapier and the now-defunct Personal. The review follows recent advertising activity by B Q ...
Following Sly Bailey's announcement at the start of the month that she intended to leave Trinity Mirror by the end of the year, there were some predictably catty remarks about her among rival newspaper groups. There were insinuations, for instance, that she a) dyed her hair blonde; b) liked shopping; and c ...
Brands including Kia, HSBC, Iceland, Matalan, L'Oreal, Sony, Everything Everywhere, Spotify, B Q, Boots, Diageo, Sainsbury's, Premier Foods, Nokia and McDonald s took part in the survey, which gathered 333 responses. A total of 4,300 clients on FindGood's database of companies that use marketing ...
and then executing with excellence. B. Creativity is too important to restrain to an advertising brief. Why ...
came at a time of considerable upheaval for CP B (which has its headquarters in Boulder, Colorado ... Bogusky had also left. Nonetheless, it forged ahead. Chuck Porter, the agency partner, explained that CP B ... alongside Darin Brown, the president of CP B Europe. The new London office, based in King's Cross ...
Albion Archibald Ingall Stretton Arena Media B ...
. B Q and Johnson Johnson have both benefited from her strategic prowess. She pioneered both brands ...
How King says: "The challenge was to get the hedgehogs to act. Hedgehogs essentially have two modes: a) curled up in a ball; b) scurrying out of shot as fast as possible. So we needed to be careful that our set-ups were achievable and would tell the story. The designer Gary Williamson devised a sort ...
Tom Morton wrote a fantastic presentation about big data and stuck it up on Slideshare. It featured a slide on "the creative industry adoption curve" and described it as: a) someone does a TED talk on a subject; b) Russell Davies interprets it for the creative industry, and; c) a cool Swedish agency ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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