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B&Q 'manifesto' by Rapier

Rapier has created a new campaign to promote B&Q's September manifesto of providing its customers...The adverts continue to demonstrate how B Q can provide meaningful value for customers over and above their promotions. ...

B&Q 'idents' by Addiction

Addiction has created a new series of B&Q idents as the brand continues to sponsor the Channel 4...The strapline for the sponsorship campaign states: B Q, what could you do? as the brand aims to position itself as the ultimate retail destination for home improvements. Video 1: parasol Video 2: chair ...

B&Q 'DIY horror' by Dare

B&Q has launched an online campaign, by Dare, which spoofs cult horror movies to demonstrate that B...Whitehouse through Agile Films. T The films aim to promote B Q s in-store demos. They are also supported ...

J&B 'rabbit man' by KesselsKramer

The Scottish brand, J B, is renowned for throwing unusual parties in one of its biggest markets, Spain. Previous parties have included a floating disco on a former merchant ship called the Nightology boat. This summer, J B is launching a new event called Electric Hotel in Spain s major cities ...

J&B whisky 'stranger' by Kesselskrammer

J B whisky has launched a series of viral films as part of its Start a Party campaign, which got underway last year. The virals, which all feature a character called Mirror Ball Man, are designed to communicate the message that you don t need anything other than yourself to bring fun, sociability ...

Aero Caramel 'daffodils' by DDFH&B

Aero has launched a TV spot to promote its caramel variant.

Weedol Rootkill Plus 'B movie' by DLKW

The product promises to kill both the plant and the root and uses a 'B movie' horror theme to show this and increase consumer awareness of the brand. ...

J&B Scotch Whisky 'discoball' by Kesselskramer

Start a party is the upbeat message behind J B Scotch Whisky s latest TV campaign from Dutch ad agency KesselsKramer. The 60-second spot features a giant mirror ball in a number of different unconventional settings as part of its attempt to inspire people to start their own party anytime, anywhere ...

Greater Insight: Matthew Harrison, B2B International - Taking a different approach

and developed worlds provide a good illustration of this. Product In most B2B markets, customers regard ... offer is far less prevalent, with most B2B buyers relating price primarily to quantity. Western ... common mistake. Promotion In any B2B market, promotional messages should focus on customers' 'hot ...

B&Q 'you can do it' by McCann Erickson

B&Q has released its spring/summer marketing campaign aimed at inspiring customers

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.