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Bradford & Bingley is seeking a head of marketing communications to oversee strategy. The company has put its pounds 10m ad business up for pitch, following the appointment of former Cable & Wireless marketing chief Ruth Blakemore as commercial director.
, creative director of B2B marketing specialist Base One, believes this is unfair because the discipline ... to businesses is more invigorating than any bio yogurt could ever be,' he says. There is much debate among B2B ... be significantly higher. 5. Personalise the message to your target audience. Source: Loewy B2B. ...
Avebury International, a construction consultancy, wants to hire a PR consultant or agency to promote its services to the housing sector. Group marketing manager Dani Muir is leading the search.
Bradford s commercial director, Ruth Blakemore, has quietly left the bank to seek a marketing position at a dotcom company.
LONDON - B2B International, the specialist business-to-business market research consultancy...The firm is parachuting in staff from other markets to work in New York, including the UK, France, Spain, Germany and China. The US office will provide a complete B2B research ... in October. The workshops will take an interactive format, headed up by B2B International chief ...
An industry initiative to help firms create better direct B2B communications is good news.... But the gap is closing, as B2B marketers are starting to pay more heed to quality techniques - and industry ... no specific best-practice guidelines for B2B marketers, but it plans to remedy this in 2007 with what is set ... organisations. The initiative has come about in part due to a growing recognition that B2B marketing has been ...
LONDON - Business-to-business market research specialist, B2B International, has entered...B2B International announced it was launching in the Chinese market in September. The opening of the office coincides with the firm being asked to contribute to the Chinese Market Research Association ... Fairbanks, whose previous role was head of Asian Research at B2B International in the UK. Before that he ...
A high response for a low outlay sounds good, but users of B2B email must be wary of the perils...to recipients who have opted in - it is little wonder that email has become a firm favourite among some B2B ... , that email is the fastest-growing channel in this arena. In a poll commissioned by B2B communications specialist Cicero, 49% of B2B marketers said they expected to invest more in email over the next two years ...
TRADE PR: b2b Communications has assumed the trade PR remit for Beverage Brands UK's premium drinks
Hopkinson, who last week left B B for the second time, told PRWeek he planned to set up his own agency. 'In any big agency you cannot really experiment. If you want to do something fresh you need to start on your own,' he said. Hopkinson joined B B in 1991 from the Quentin Bell Organisation as a ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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