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Carat, which already handles the media businesses for Santander-owned Abbey, will be responsible for consolidating the B B media business, taking the account from three-year incumbent MediaCom North. The account ... of its three brands, Abbey, A L and B B. B B's advertising spend, worth billings of 6m last year ...
s largest division, to acquire the parent company. But the value of its B2B arm, which is estimated ... , such as tax bills and guarantees on leases. Emap s B2B titles include Broadcast, Nursing Times, Draper ...
The review, which also includes its corporate communications, covers the German electronics company's entire B2B comms business, including above the line, direct, media, digital and PR. Agencies ... agencies will be briefed to work closely together to create a new B2B strategy for the company, with much ...
LONDON - Business to business publisher Emap Inform is planning to charge users to access "significant parts" of its websites with effect from September or October, according to a report.
LONDON - Reed Elsevier, the publishing and information provider, warned that it might not succeed in selling its trade magazines division, but said it is on course to meet its full-year sales targets.
LONDON - Emap reiterated its focus on its digital and business-to-business arms today with the launch of Heat's website and the £44m acquisition of risk management information company Groundshare.
The move sees the end of the M B brand, and the agency founders, George Michaelides and Graham ... hands in the deal. Along with Paul O'Neill, a managing partner at M B, they will lead the development ... and planning at the WPP-owned Mindshare. They will aim to promote the M B approach and philosophy across ...
, the Guardian Media Group and Apax joint venture which is to acquire Emap’s B2B publishing arm....The decision means the current chief executive of Emap s B2B publishing sector, Derek Carter, will leave after a 30-year career with the company. He will depart on 20 March, the date on which the GMG ... and IBC in December 1998. Gilbertson said that Emap s B2B publishing arm provides a strong platform ...
LONDON - Diageo has appointed Michaelides & Bednash to work on its Scotch whisky brand J&B...of connecting J&B with its core 18- to 24- year-old market. M&B's work will initially focus on ideas ... the brand to life. M&B secured a similar international role for Unilever this summer, briefed to develop communications channels with consumers outside traditional advertising. J&B is the number-two Scotch ...
with private equity firm Apax Partners for Emap's B2B business....bidders for the 1.5bn-valued B2B division also includes Apax, Candover, Providence and Cinven. GMG ... Emap with Incisive, which owns Legal Week and Accountancy Age. Emap s B2B titles include Broadcast ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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