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LONDON - Data Locator Group has launched its B2B database Business Locator, which it says will play.... Richard Webster, operations director of DLG, said: "It is well known that the B2B market is a notoriously ...
to create the B2B Multiverse....director, said: The holy grail of most leading B2B marketers has been to achieve comprehensive coverage ... to provide all the answers. The Cyance B2B Multiverse at last delivers on the quest. Cyance reckons ... for customer profiling and analysis. B2B Multiverse is updated, enhanced and recreated every month. ...
Wegener DM Business Data Solutions was the only B2B division within Wegener. Steve Cook, Market ... further." Market Location already owns and manages B2B data within its PrimeFile Plus database. However ... the old established methods of B2B data management and collection". For former parent Wegener DM ...
The review, which also includes its corporate communications, covers the German electronics company's entire B2B comms business, including above the line, direct, media, digital and PR. Agencies ... agencies will be briefed to work closely together to create a new B2B strategy for the company, with much ...
to provide bespoke mobile solutions. In an earlier move to boost its share of the increasingly lucrative B2B mobile market, Orange this month launched a £2.5m campaign through Lowe. The ads are running ...
LONDON - InfoUK, the business-to-business sales leads and business data provider, has launched an online prospects offering.
LONDON - Computer software giant Adobe Systems has hired below-the-line agency Gyro to promote its new document-processing software to large businesses.
LONDON - PHS, the water dispenser company, has handed below-the-line agency Dunnhumby Cinnamon the task of promoting its mains-fed water dispensers to UK businesses.
LONDON - Search engine Overture, which rebranded from GoTo.com last month, is to launch a marketing campaign to highlight the benefits of search marketing services.
National Australia Bank Group (NAG) has appointed DMB&B Financial to handle its pounds 20m through
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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