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Carat, which already handles the media businesses for Santander-owned Abbey, will be responsible for consolidating the B B media business, taking the account from three-year incumbent MediaCom North. The account ... of its three brands, Abbey, A L and B B. B B's advertising spend, worth billings of 6m last year ...
The move sees the end of the M B brand, and the agency founders, George Michaelides and Graham ... hands in the deal. Along with Paul O'Neill, a managing partner at M B, they will lead the development ... and planning at the WPP-owned Mindshare. They will aim to promote the M B approach and philosophy across ...
Filmed at Marketing's 2009 B2B conference, this video features backstage interviews...The online video covers the main points of discussion at Marketing's B2B event from the impact of the recession on the B2B marketing mix through to the most popular metrics being used currently. The media player for the video also offers a link to download the full findings of B2B International's recent ...
its B2B venture Siemens Enterprise.
to B2B advertisers. Blackden said: This is a real opportunity. Targeting businesses is becoming increasingly complex and all too often B2B campaigns are considered the ugly sister to the more glamorous parts ... that are incredibly well integrated. To be able to draw on these areas with a dedicated focus on B2B will allow us ...
for targeting corporate customers including retailers, will be responsible for handling Nokia's B2B advertising ... . Its B2B work has previously been handled in-house and by several smaller agencies in various European markets. The Nokia B2B review follows recent changes in its UK marketing department that saw the mobile ...
's move to hire a B2B agency comes as it steps up its activity in the search space through its Bing engine and also builds its range of display ad solutions. Separately, Microsoft is reviewing its global B2B ...
Expedia is seeking an agency to handle a pan-European business-to-business mobile campaign as it prepares to relaunch across Europe.
As the UK summer festival circuit continues to grow each year, Media Week reports on how brands head outdoor to target consumers brought together by live music and entertainment.
M B joins Trident s existing agencies, Starcom, JWT, RPM and AKQA and will now develop new communications ideas for the Trident brand, which launched to widespread controversy in January this year. M B s appointment follows months of speculation that the confectionery brand is planning to review its media out ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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