02 Jun 2011
| by Michael Toedman
on a B2B site, writes Michael Toedman, managing director international, BBN Networks....The Business to Business Network (BBN), a digital advertising network of over 800 speciality B2B ...
the effectiveness of B2B advertising within various web environments.
The study measured the performance ...
against control, business/consumer sites, and vertical B2B.
Ipsos conducted the study in autumn 2010 ...
01 Mar 2002
| by Mark Knobil
sector? This is a question that Business Superbrands, the world's first book dedicated to B2B branding...While there is plenty of attention paid to consumer brands, B2B are often overlooked. The book identifies more than 50 of the strongest B2B brands in the UK today and looks at how they have become ...
insights. What the book does well is drive home how these B2B brands, despite the fact that they never ...
02 Jun 2011
| by John Reynolds
B&Q owner Kingfisher's profits have been boosted by the warmer weather, but the DIY specialist has...and the recent bank holidays, the company said.
In the UK and Ireland, where the company runs the B Q chain ...
in at 83m.
B Q recently launched a TV campaign, created by McCann Erickson, featuring families enjoying ...
results period.
B Q has 300 stores across the UK and Ireland, and employs around 30,000 people ...
17 Feb 2011
| by Ed Owen
B&Q owner Kingfisher expects to post strong annual results, with profits to rise 20% on the back...In the UK the group, which owns the B Q and Screwfix brands, reported sales increased slightly ...
January), B Q said fourth-quarter revenue rose by 0.1% to 835m, which the group blames on adverse weather ...
.
Screwfix brand sales grew by 5.4% to 119m.
For the full year, combined B Q and Screwfix sales ...
01 Aug 2001
| by PS Fader, B G S Hardie, C-Y Huang
produst sales. A paper by PS Fader, B G S Hardie, C-Y Huang
01 Mar 2003
| by Martin Lindstrom and Patricia B Seybold
spend through their parents. They are different in every way. By Martin Lindstrom and Patricia B Seybold....Patricia B Seybold (Customer.com) share their unique views on kids trends and fascinating marketing ...
Nokia and consumer futurist Patricia B. Seybold (author of Customers.com and The Customer Revolution ...
It all adds up Summary Action points 6 How do tweens feel about Patricia B Seybold Brands vs ...
01 Jun 2003
| by CRM Technologies
ROI on B2B marketing spend. Furthermore, the pressure has been on the increase in recent years ...
at least some measurements of their B2B marketing campaigns in order to demonstrate ROI on marketing spend ...
(35%) Report includes sections on: Managing B2B marketing information Capturing a response ...
19 Sep 2007
| by David Tiltman and Amanda Nottage
-standing client British Airways to replace its newsletter for
shareholders with a biannual magazine. Other B2B ...
executive Jason
Frost. 95% consumer, 5% B2B. Clients include Asda, Hewlett-Packard,
Debenhams ...
Alps. Chief executive Adrian Dunleavy.
100% B2B. Clients include Road Haulage Association, British ...
19 Dec 2007
executive Andrew Hirsch. 95%
consumer, 3% B2B, 2% internal. Clients include John Lewis, RBS ...
executive Keith Grainger.
94% consumer, 6% B2B. Clients include Marks Spencer, Boots, Volvo ...
. Chief executive Jason
Frost. 95% consumer, 5% B2B. Clients include Asda, Hewlett ...
16 Jun 2010
| by Robert McLuhan
Founded 1987. Privately owned. Chief executive Andrew Hirsch. 94% consumer, 4% B2B, 2% internal. Clients ...
Founded 1970. Privately owned. Chief executive Adrian Dunleavy. 12% consumer, 84% B2B, 4% internal ...
.tenalps.com
Redwood
Founded 1983. Subsidiary AMV Group. Chief executive Keith Grainger. 89% consumer, 8% B2B, 3 ...
to remove filters
