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Data Locator improves B2B targeting

LONDON - Data Locator Group has launched its B2B database Business Locator, which it says will play.... Richard Webster, operations director of DLG, said: "It is well known that the B2B market is a notoriously ...

Cyance creates B2B data Multiverse

to create the B2B Multiverse....director, said: The holy grail of most leading B2B marketers has been to achieve comprehensive coverage ... to provide all the answers. The Cyance B2B Multiverse at last delivers on the quest. Cyance reckons ... for customer profiling and analysis. B2B Multiverse is updated, enhanced and recreated every month. ...

B2B International expands into US

LONDON - B2B International, the specialist business-to-business market research consultancy...The firm is parachuting in staff from other markets to work in New York, including the UK, France, Spain, Germany and China. The US office will provide a complete B2B research ... in October. The workshops will take an interactive format, headed up by B2B International chief ...

B2B International enters Chinese market

LONDON - Business-to-business market research specialist, B2B International, has entered...B2B International announced it was launching in the Chinese market in September. The opening of the office coincides with the firm being asked to contribute to the Chinese Market Research Association ... Fairbanks, whose previous role was head of Asian Research at B2B International in the UK. Before that he ...

The value of advertising on a B2B website

on a B2B site, writes Michael Toedman, managing director international, BBN Networks....The Business to Business Network (BBN), a digital advertising network of over 800 speciality B2B ... the effectiveness of B2B advertising within various web environments. The study measured the performance ... against control, business/consumer sites, and vertical B2B. Ipsos conducted the study in autumn 2010 ...

BMW swaps consumer for B2B website

German car manufacturer BMW has announced plans to launch an internet B2B service next year...LONDON (Brand Republic) – German car manufacturer BMW has announced plans to launch an internet B2B service next year, in place of a consumer site dedicated to selling cars online like its competitors Vauxhall and Ford. The trial for the new service involves BMW’s UK staff and corporate customers ...

Netimperative launches B2B marketplace

first B2B service providing an online database of suppliers for the internet business community....LONDON (Brand Republic) - Internet news site Netimperative.com has partnered with newmediary.com to launch Marketplace, its first B2B service providing an online database of suppliers for the internet business community. The Marketplace uses newmediary.com’s technology to power the service, which allows ...

Wegener sells B2B arm to management

Wegener DM Business Data Solutions was the only B2B division within Wegener. Steve Cook, Market ... further." Market Location already owns and manages B2B data within its PrimeFile Plus database. However ... the old established methods of B2B data management and collection". For former parent Wegener DM ...

Apax in lead for Emap B2B division

s largest division, to acquire the parent company. But the value of its B2B arm, which is estimated ... , such as tax bills and guarantees on leases. Emap s B2B titles include Broadcast, Nursing Times, Draper ...

Major B2B publisher to introduce paywalls

LONDON - Business to business publisher Emap Inform is planning to charge users to access "significant parts" of its websites with effect from September or October, according to a report.

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