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B&Q 'manifesto' by Rapier

Rapier has created a new campaign to promote B&Q's September manifesto of providing its customers...The adverts continue to demonstrate how B Q can provide meaningful value for customers over and above their promotions. ...

B&Q 'idents' by Addiction

Addiction has created a new series of B&Q idents as the brand continues to sponsor the Channel 4...The strapline for the sponsorship campaign states: B Q, what could you do? as the brand aims to position itself as the ultimate retail destination for home improvements. Video 1: parasol Video 2: chair ...

Mercedes B-Class 'All Roads Lead to B' by Campbell Doyle Dye

Mercedes Benz' £4.5m TV campaign to launch the B-Class comprises eleven different spots to illustrate the car as a multi-activity vehicle. In one 20-second spot the B-Class is parked outside the shops while its owner puts a huge bunch of balloons in the back in an urban setting, while in another a driver ...

B&Q 'DIY horror' by Dare

B&Q has launched an online campaign, by Dare, which spoofs cult horror movies to demonstrate that B...Whitehouse through Agile Films. T The films aim to promote B Q s in-store demos. They are also supported ...

O.B. 'vampire' by DraftFCB/Lowe

DraftFCB/ Lowe Group's Zurich office has created a campaign for O.B. tampons featuring a vampire

J&B 'rabbit man' by KesselsKramer

The Scottish brand, J B, is renowned for throwing unusual parties in one of its biggest markets, Spain. Previous parties have included a floating disco on a former merchant ship called the Nightology boat. This summer, J B is launching a new event called Electric Hotel in Spain s major cities ...

J&B whisky 'stranger' by Kesselskrammer

J B whisky has launched a series of viral films as part of its Start a Party campaign, which got underway last year. The virals, which all feature a character called Mirror Ball Man, are designed to communicate the message that you don t need anything other than yourself to bring fun, sociability ...

Aero Caramel 'daffodils' by DDFH&B

Aero has launched a TV spot to promote its caramel variant.

Weedol Rootkill Plus 'B movie' by DLKW

The product promises to kill both the plant and the root and uses a 'B movie' horror theme to show this and increase consumer awareness of the brand. ...

Bacardi 'the way it should B', by Fallon

Bacardi is launching the first of its work by Fallon since it won the account earlier this year, with its new strapline "The way it should B". The campaign comprises three TV and cinema spots, lenticular posters, online and in-bar materitals. The first spot encourages people to dance the way they want to ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.