Siemens launches global B2B media pitch
03 Aug 2011 | by Katherine Levy
its B2B venture Siemens Enterprise.
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Siemens reviews Euro B2B account
25 Mar 2010 | by Noel Bussey
The review, which also includes its corporate communications, covers the German electronics company's entire B2B comms business, including above the line, direct, media, digital and PR. Agencies ... agencies will be briefed to work closely together to create a new B2B strategy for the company, with much ...
O2 seeks agency to handle B2B DM account
17 Feb 2011 | by Sara Kimberley
telecoms company has approached a number of agencies directly as it aims to ramp up its B2B activity, which...last year, which saw the exit of its head of B2B communications, Stephen Mills. In 2003, O2 ...
Nokia in hunt for agency to handle global B2B account
10 Feb 2011 | by Sara Kimberley
for targeting corporate customers including retailers, will be responsible for handling Nokia's B2B advertising ... . Its B2B work has previously been handled in-house and by several smaller agencies in various European markets. The Nokia B2B review follows recent changes in its UK marketing department that saw the mobile ...
VCCP and SFW land Microsoft B2B task
26 Aug 2010 | by Sara Kimberley
's move to hire a B2B agency comes as it steps up its activity in the search space through its Bing engine and also builds its range of display ad solutions. Separately, Microsoft is reviewing its global B2B ...
Expedia calls B2B mobile ad review
25 Nov 2010 | by Sara Kimberley
Expedia is seeking an agency to handle a pan-European business-to-business mobile campaign as it prepares to relaunch across Europe.
B&Q calls direct marketing review
17 May 2012 | by Sara Kimberley
B&Q is reviewing the CRM and direct marketing account for its TradePoint business, which targets...The retailer has approached a number of agencies about the review as it looks to ramp up its loyalty programme across its trade customers. TradePoint is a new Trade Counter operation at B Q ... Connect, Rapier and the now-defunct Personal. The review follows recent advertising activity by B Q ...
Watchdog bars B&Q price comparison ad
08 Jul 2009 | by Hadassah Nymark
LONDON - A national press ad for B&Q that claimed: "We'll beat any price, any day of the week" has...The ad claimed that the B Q price promise included other retailers' sale prices, and cited price ... of their prices quoted in the ad were wrong. B Q said the intention of the ad was to show customers the lower prices offered at B Q. They provided copies of receipts for items listed in the ad that had been ...
Global Power List 2010: A - B
02 Jul 2010
appealing to advertisers and readers. B BABINET, REMI Job: Worldwide chief creative officer Company ... when the Belgian-Brazilian giant bought its rival A-B for £36 billion. Deals and deeds InBev is famed for its cost-cutting culture, but Burrgraeve promised not to fleece A-B's marketing operation ...
B&Q appoints McCann Erickson to £40 million ad business
15 Jul 2009 | by Staff
LONDON - B&Q, the DIY retailer, has handed its £40 million advertising account to McCann Erickson....The agency pitched against WCRS, Miles Calcraft Briginshaw Duffy, and Rapier in a review handled by the AAR. B Q called the review in January, and at the same time appointed Rapier to work on a strategic project for an initial six-month period while it completed the full advertising review. The retailer has ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
