Click 
to remove filters
Bradford & Bingley is seeking a head of marketing communications to oversee strategy. The company has put its pounds 10m ad business up for pitch, following the appointment of former Cable & Wireless marketing chief Ruth Blakemore as commercial director.
, creative director of B2B marketing specialist Base One, believes this is unfair because the discipline ... to businesses is more invigorating than any bio yogurt could ever be,' he says. There is much debate among B2B ... be significantly higher. 5. Personalise the message to your target audience. Source: Loewy B2B. ...
Bradford s commercial director, Ruth Blakemore, has quietly left the bank to seek a marketing position at a dotcom company.
An industry initiative to help firms create better direct B2B communications is good news.... But the gap is closing, as B2B marketers are starting to pay more heed to quality techniques - and industry ... no specific best-practice guidelines for B2B marketers, but it plans to remedy this in 2007 with what is set ... organisations. The initiative has come about in part due to a growing recognition that B2B marketing has been ...
A high response for a low outlay sounds good, but users of B2B email must be wary of the perils...to recipients who have opted in - it is little wonder that email has become a firm favourite among some B2B ... , that email is the fastest-growing channel in this arena. In a poll commissioned by B2B communications specialist Cicero, 49% of B2B marketers said they expected to invest more in email over the next two years ...
£10bn a year on promotional activity and employs about 176,000 marketers, according to a report by B2B ... -through for B2B campaigns is notoriously tricky. Data on potential customers is difficult to find and can ... information. The challenge is made more complex by the fragmented nature of B2B marketing, which often ...
Achieving preferred-supplier status is the goal of every B2B company. But whereas a consumer can ... factors such as reputation and experience affect business purchasing decisions. Reputation in the B2B sector is arguably more important than in B2C. 'A procurement officer who makes the wrong purchasing ...
to provide bespoke mobile solutions. In an earlier move to boost its share of the increasingly lucrative B2B mobile market, Orange this month launched a £2.5m campaign through Lowe. The ads are running ...
WINNER Client: TNT UK Agency: Rees Bradley Hepburn COMMENDED Client: BT Global Services Agency: In-house WINNER As part of TNT Express Services, TNT Sameday provides instant response, immediate collection and nationwide delivery in the shortest possible time. But the business faced the...
Bradford Bingley has axed the role of group marketing director Mark Howe following the reorganisation of its business and the closure of its MarketPlace brand last year.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
Haymarket Business Media © 1957 – 2012
