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B2B: Legrand roadshow is the perfect fit

Source Marketing Communications were chosen to promote a new offer in cable trunking.

Lucre launches B2B and corporate practice headed by Mark Jackson

Lucre is launching a dedicated B2B and corporate practice, offering clients the chance to test...of existing high profile B2B and corporate clients and a huge wealth of talent and expertise in this area. A ... Green and Maturity marketing director Kimball Baile. The launch of the B2B and corporate practice comes ...

Westfield in talks with Red Consultancy over b2b brief

Westfield is in talks with The Red Consultancy over a brief to promote its London shopping centre as a place where brands can reach out to customers.

News International appoints Propeller for commercial B2B brief

News International has appointed Propeller PR to handle the PR for News International's newly-formed commercial team

Food firm General Mills calls in b2b PR specialists Mercieca for trade brief

General Mills, the world's sixth largest food firm, has appointed b2b PR specialists Mercieca

Online B2B giant Alibaba.com hands communications brief to Ptarmigan Bell Pottinger

Alibaba.com, the world's biggest online B2B marketplace, has selected Ptarmigan Bell Pottinger

UK denim brand Lee Cooper appoints Wolfstar for global b2b media brief

Lee Cooper is the UK s oldest denim brand and has a global licensee programme expanding its business around the globe. Wolfstar has been appointed to handle all b2b media enquiries and proactive campaigns for specific launches. The agency will also create toolkits for global licensees to use ...

FD grows German presence by buying remaining stake in A&B Financial Dynamics

stake in A&B Financial Dynamics....A B Financial Dynamics was previously held as a 50/50 joint venture with German A B Communications Group. As part of the transaction, former A B Partner Michael Reinert will join FD in Germany as a ... .' Reinert joined A B Communications Group as a partner in 1997. Before he joined A B he was the German ...

Burson-Marsteller UK tech head Chris Cartwright becomes MD of B-M Geneva

to become director of Swiss Solidarity. Cartwright will also be a member of the agency s executive board. B ... delighted to take this new challenge on and to add my corporate, crisis and technology expertise to B ... with the best of B-M in any country they need communications support in. Before B-M, Cartwright was MD ...

International directories business Yell brings in Man Bites Dog

Yell, the international directories business, has brought in Man Bites Dog for a b2b PR brief...The agency picked up the six-figure brief following a five-way pitch and will specifically target the SME space. There was no incumbent on the b2b account. The campaign will position Yell as a digital marketing exp ert to the small business community, and the most effective way to find customers ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.