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Reasons to be cheerful in B2B...B2B magazines have been among the worst hit by the advertising recession, but the latest report from the ABC shows there are still reasons to be cheerful. Richard Abbott reports Click here for page 14 Click here for page 15 Click here for page 16 Click here for page ...
Business magazines are not often regarded as operating at the sexy leading edge of the media. In many cases it seems more like they’re working at the coal face of the industry, convincing tough clients in obscure markets that they can deliver to an audience of senior decision-makers who have purchasing...
Highbury ready for business on B2B...Highbury House Communications is speaking to a number of parties in regard to a sale of its business-to-business port-folio. The company, which has been shifting its focus toward consumer publishing in recent months, is now looking to dispose of some or all of its remaining B2B assets ...
A survival guide to B2B online...or monthly titles. Many B2B web products are now offering a rolling news service, leaving the analysis and in ...
Online advertising has impacted heavily on printed B2B publications, according to more than 20 UK B...The survey, conducted by Sift, found that one in three B2B publishers said the online channel ... research project commissioned earlier this year, which found B2B websites had overtaken printed media as a preferred source of work-related information. The AOP found 82% of business decision makers use B2B ...
The latest circulation figures show a stable performance for B2B magazines, but concerns remain...B2B magazine publishers should be careful not to be "pussies". So said AGA Group new business ... advertising solutions. The issue of B2B creativity rolls on, but the release of the latest ABC circulation ... . To be fair, the performance of B2B magazines is largely dependent on the success of the businesses ...
B2B publishers have come under fire for being slow to develop new ways of addressing the markets..., as both ITE and Tarsus do not offer the broad range ofB2B services – they specialise in one, exhibitions ...
in 2001, advertising trends in B2B have lagged behind, with 2003 being the low point. Although B2B ... such as events and the internet has helped B2B recover since 2003. But, the investment bank also claims ... are fragmenting away from traditional channels". Iain Daly, media analyst at Baird, explained that B2B had lagged ...
Future said it hoped to identify and exploit commercial opportunities across the broader portfolio. "I'm excited to be covering both the consumer and B2B elements of our enlarged film portfolio ... resources to maximise our market position." Future has appointed Michelle Blackwell head of sales for B2B ...
This was the stark warning from one of the UK’s leading B2B publishers, Alfred Rolington, chief ... the rise of online had benefited the B2B market, in terms of service to professional clients, but he urged ... . He said: “The internet is the single biggest threat to B2B publishing that is happening not just ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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