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specialist in b-to-b and tech PR, has added four new clients: DataDirect Technologies, Odyssey Logistics ...
NEW YORK: The Mothers' Council, a group concerned with the commercialization of childhood, has released a report blasting the marketing industry for its inability to regulate itself when it comes to pitching to children. The report, released Tuesday, raises concerns such as targeting very young children...
GAINESVILLE, FL: The trustees of the Institute for Public Relations have elected Frank Ovaitt president and CEO. Ovaitt will take over that role when John Felton retires at the end of this year. DALLAS: Texas Instruments is in the midst of an agency review for its US business media account. The...
Bradford & Bingley is seeking a head of marketing communications to oversee strategy. The company has put its pounds 10m ad business up for pitch, following the appointment of former Cable & Wireless marketing chief Ruth Blakemore as commercial director.
Amid the pressure of few prospects and low budgets, it is vital that B2B marketers ensure...for Europe at marketing technology vendor Bluestreak, says: "B2B (business-to-business) marketers depend on their data being accurate. Not only do B2B marketers have lower budgets than their consumer counterparts, but they also have to achieve more with them, and the consequences of bad data are more dramatic in B2B. A ...
eBay, Yahoo! and AOL are also starting to take the b2b market seriously. Phil Leggiere reports..... The b2b sector, on the other hand, has thrived, but is a whole lot less glamorous. Sites that provide ... -and-bolts tools for boosting productivity. Of course, for the past year, b2b has been all the rage ... the nuts and bolts of b2b very alluring and each has announced business-oriented ventures in recent months ...
. The b2b sector, on the other hand, has thrived, but is a whole lot less glamorous. Sites that provide.... The b2b sector, on the other hand, has thrived, but is a whole lot less glamorous. Sites that provide ... -and-bolts tools for boosting productivity. Of course, for the past year, b2b has been all the rage ... the nuts and bolts of b2b very alluring and each has announced business-oriented ventures in recent ...
levelled at the industry in the past. Yet B2B mailing volumes are actually on the increase (up by two per ... page 34). So will B2B lists finally prove their worth? A question of quality Experts agree ... director of B2B marketing company Information Arts, says marketers must work with a very limited array ...
B2B is often perceived as the unglamorous poor relation of consumer creative work, especially when it comes to direct marketing. The point of B2B DM is to get leads, pure and simple. But that doesn t mean ... . Direct Response asked agencies to submit B2B work for review by agency directors on both the creative ...
Reasons to be cheerful in B2B...B2B magazines have been among the worst hit by the advertising recession, but the latest report from the ABC shows there are still reasons to be cheerful. Richard Abbott reports Click here for page 14 Click here for page 15 Click here for page 16 Click here for page ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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