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Cyance creates B2B data Multiverse

to create the B2B Multiverse....director, said: The holy grail of most leading B2B marketers has been to achieve comprehensive coverage ... to provide all the answers. The Cyance B2B Multiverse at last delivers on the quest. Cyance reckons ... for customer profiling and analysis. B2B Multiverse is updated, enhanced and recreated every month. ...

B2B International expands into US

LONDON - B2B International, the specialist business-to-business market research consultancy...The firm is parachuting in staff from other markets to work in New York, including the UK, France, Spain, Germany and China. The US office will provide a complete B2B research ... in October. The workshops will take an interactive format, headed up by B2B International chief ...

B2B International enters Chinese market

LONDON - Business-to-business market research specialist, B2B International, has entered...B2B International announced it was launching in the Chinese market in September. The opening of the office coincides with the firm being asked to contribute to the Chinese Market Research Association ... Fairbanks, whose previous role was head of Asian Research at B2B International in the UK. Before that he ...

The value of advertising on a B2B website

on a B2B site, writes Michael Toedman, managing director international, BBN Networks....The Business to Business Network (BBN), a digital advertising network of over 800 speciality B2B ... the effectiveness of B2B advertising within various web environments. The study measured the performance ... against control, business/consumer sites, and vertical B2B. Ipsos conducted the study in autumn 2010 ...

BMW swaps consumer for B2B website

German car manufacturer BMW has announced plans to launch an internet B2B service next year...LONDON (Brand Republic) – German car manufacturer BMW has announced plans to launch an internet B2B service next year, in place of a consumer site dedicated to selling cars online like its competitors Vauxhall and Ford. The trial for the new service involves BMW’s UK staff and corporate customers ...

Netimperative launches B2B marketplace

first B2B service providing an online database of suppliers for the internet business community....LONDON (Brand Republic) - Internet news site Netimperative.com has partnered with newmediary.com to launch Marketplace, its first B2B service providing an online database of suppliers for the internet business community. The Marketplace uses newmediary.com’s technology to power the service, which allows ...

Wegener sells B2B arm to management

Wegener DM Business Data Solutions was the only B2B division within Wegener. Steve Cook, Market ... further." Market Location already owns and manages B2B data within its PrimeFile Plus database. However ... the old established methods of B2B data management and collection". For former parent Wegener DM ...

B2B: Legrand roadshow is the perfect fit

Source Marketing Communications were chosen to promote a new offer in cable trunking.

Adobe hires Gyro for B2B brief

LONDON - Computer software giant Adobe Systems has hired below-the-line agency Gyro to promote its new document-processing software to large businesses.

Overture launches B2B campaign

LONDON - Search engine Overture, which rebranded from GoTo.com last month, is to launch a marketing campaign to highlight the benefits of search marketing services.

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.