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STOP PRESS: b2b assumes remit

TRADE PR: b2b Communications has assumed the trade PR remit for Beverage Brands UK's premium drinks

AGENCY OF THE WEEK: DMB&B

A fortnight after Burger King announced its departure from DMB&B, the brand hits Adwatch

Profitable, cost-effective and trusted B2B marketing

Filmed at Marketing's 2009 B2B conference, this video features backstage interviews...The online video covers the main points of discussion at Marketing's B2B event from the impact of the recession on the B2B marketing mix through to the most popular metrics being used currently. The media player for the video also offers a link to download the full findings of B2B International's recent ...

STOP PRESS: b2b Communications assumes PR for drinks portfolio

TRADE PR: b2b Communications has assumed the trade PR remit for Beverage Brands UK's premium drinks

August.One wins UK consumer and B2B Whirlpool job

Domestic utility company Whirlpool UK has taken on August.One Communications to handle UK consumer and B2B PR for the brand. The account was won following a pitch involving incumbent Key Communications and one other agency. Work on the account starts in January. Recently ...

Stateside Foods consumer/B2B brief win for NP

Chilled pizza firm Stateside Foods, which makes more than 100 million pizzas a year, has turned to NP to handle its consumer and B2B PR accounts. Stateside appointed NP, formerly known as Northern Profile, after a three-way pitch on a brief to provide media relations and product placement ...

Kebab firm Vatan begins trawl for B2B PR support

Vatan plans to recruit support for a mainly B2B contract that aims to boost its profile with wholesalers. CEO Alvin Harris said he had entered discussions with one agency 'a few weeks ago' but was keen to meet others - 'preferably with good food industry experience' - in order to judge their relative merits ...

Oral-B searches for new director

Gillette is seeking a sales and marketing director for its Oral-B healthcare division following...Gillette is seeking a sales and marketing director for its Oral-B healthcare division following the departure of David Swain. Swain is leaving the company at the end of January to set up his own business. Oral-B Laboratories is an autonomous division based at Gillette s London offices ...

Oral-B to debut UK toothpaste

Oral-B is to launch its first toothpaste product in the UK under the Rembrandt brand....Gillette, Oral-B's parent, bought the brand from US company Den-Mat last year. The Oral-B Rembrandt range of whitening products will comprise Complete Mint, Plus with extra whitening formula and Sensitive. The products, available later this month, will be priced from £7.99. The range will compete ...

Oral-B in teeth wipe sampling

Oral-B is to promote its textured teeth wipes, Brush-Aways, with a sampling drive conducted in Ha...will run until 22 May. Oral-B is also offering 1.8m free samples through tip-ons on magazine covers ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.