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The review, which also includes its corporate communications, covers the German electronics company's entire B2B comms business, including above the line, direct, media, digital and PR. Agencies ... agencies will be briefed to work closely together to create a new B2B strategy for the company, with much ...
Rapier has created a new campaign to promote B&Q's September manifesto of providing its customers...The adverts continue to demonstrate how B Q can provide meaningful value for customers over and above their promotions. ...
Williams, has launched a B2B pop music web portal, enabling companies to choose music for film, TV
LONDON - Carlson Marketing has been appointed by Nissan to target the UK's 50,000 independent motor traders and boost sales of its vehicle parts.
B&Q has launched an online campaign, by Dare, which spoofs cult horror movies to demonstrate that B...Whitehouse through Agile Films. T The films aim to promote B Q s in-store demos. They are also supported ...
restructuring along practice lines, B-M reported a 24 per cent rise in healthcare fee income to pounds 5,082,312. The healthcare practice accounted for 38 per cent of B-M s overall UK income in 1996. Healthcare ...
Oral-B has overhauled its core Professional Care rechargeable toothbrush range in a bid to boost.... According to Oral-B, only 19.6% of UK households use a rechargeable toothbrush, compared with 41% in Norway and 62% in Holland. IRI data shows that Oral-B dominates the rechargeable toothbrush sector in the UK ...
LONDON - DIY retailer B&Q is reviewing its estimated £40m advertising account after six years...be connected to B Q's recently started sponsorship of Channel 4's property programming, including 'Location, Location, Location' and 'Grand Designs'. JWT has held the account since WPP Group bought B Q's previous incumbent agency, Bates, in 2003. Warren Scarr, director of brand advertising at B Q, said: "As everyone ...
B&Q has named Asda's marketing director for communications, Katherine Paterson, as its new...of kitchens, bathrooms and bedrooms recently. B Q, which is owned by Kingfisher, has also suffered from a fall in consumers buying big-ticket items on its shelves. Paterson replaces Warren Scarr, who, B Q ... for Mars. It is understood that in her new role she will report to Euan Sutherland, B Q and Kingfisher ...
Oral-B has overhauled the 12-strong range of heads for its electric toothbrushes, colour...out from later this month, backed by a promotional stand and shelf-enhancer. Oral-B is the biggest ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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