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Grass Roots Group buys online consumer agency

LONDON - International B2B and consumer motivation company The Grass Roots Group has acquired

Ipsos acquires Chinese automotive research specialist

LONDON - Ipsos has acquired Chinese research company B-Thinking, which specialises...The deal -- 50% cash and 50% shares -- will see the B-Thinking business integrated into Ipsos ... , president of Ipsos in China, said: "Our objective in acquiring B-Thinking is to make Ipsos the leading ... resources and experienced teams of B-Thinking with Ipsos' expertise in advertising and loyalty research." ...

Andrew Walmsley on Digital: Car-based social networking could revolutionise motor marketing

Cars have never been simply about getting from A to B. On a rational level, they don't really stack

Men take a back seat in car marketing

LONDON - Over the past few years, car brands have shifted the focus of their super-mini, or 'B

Ford launches pan-European 'social influencer' campaign

to drum up awareness around the launch of its new B-Max people carrier vehicle....incorporates technology used by the US military to enable previews of the B-Max in 3D. It has chosen ...

Toyota targets younger drivers with £7.5m Yaris push

for the latest version of its bestselling 'B' segment Yaris model....s Yaris hybrid, which it claims is the first in the B segment. Toyota has sold 10,968 new Yaris ...

Editorial: Creativity over convention

expensive, self-indulgent b****cks.'

Suzuki uses Blondie soundtrack to position Alto model as 'fun'

The TV ad uses the Blondie track One way or another' and shows a game where drivers set out at point A' and try to find their way to point B' using the Alto to nip in and out of city traffic. The endline is the new Suzuki Alto - The perfect way from A to B'. The TV ad will run throughout Europe ...

And in the real world... Ford, Microsoft, Lloyds, Carphone Warehouse and more

the company s plan to extend its bonus scheme for senior managers. Source: The Daily Telegraph B Q delivered better than expected second quarter sales, with B Q stores that have been open more than a year ...

Aston Martin secures first brand tie-up with Hackett

, a dedicated microsite, online ads and social-media activity. Shopper marketing agency B Street ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.