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German car manufacturer BMW has announced plans to launch an internet B2B service next year...LONDON (Brand Republic) – German car manufacturer BMW has announced plans to launch an internet B2B service next year, in place of a consumer site dedicated to selling cars online like its competitors Vauxhall and Ford. The trial for the new service involves BMW’s UK staff and corporate customers ...
Rapier has created a new campaign to promote B&Q's September manifesto of providing its customers...The adverts continue to demonstrate how B Q can provide meaningful value for customers over and above their promotions. ...
Addiction has created a new series of B&Q idents as the brand continues to sponsor the Channel 4...The strapline for the sponsorship campaign states: B Q, what could you do? as the brand aims to position itself as the ultimate retail destination for home improvements. Video 1: parasol Video 2: chair ...
Kingfisher is doubling its planned rate of openings for its B&Q Warehouse stores over the next...Kingfisher is doubling its planned rate of openings for its B&Q Warehouse stores over the next five years. The company will now open 125 stores by 2003 instead of 70. ...
LONDON - Dan Ng, head of planning at DDB London, reviews the B&Q commercial which had the 3rd...advertising rather than lowering prices for struggling customers. B Q has responded with a TV campaign ... , who is extolling the virtues of B Q's mix-and-match bathroom suites. The content of the ad certainly ... kind you might find in-store. This ad has lost some of the warmth and humour of previous work, edging B ...
Ian Cheshire has been named chief executive of B&Q, moving from his previous role of chief
A fortnight after Burger King announced its departure from DMB&B, the brand hits Adwatch
B2B volumes in the April to June quarter increased by 2.2% to 369.81m items year on year. However, with financial mail volume down by 8.5%, total consumer mail volume saw a slight decline of 1.3% over the same period in 2003 at 1.048bn items. This resulted in an overall combined volume figure for the quarter ...
Loyalty scheme Nectar will next week unveil its business-to-business card, which will reward members for trade purchases.
LONDON - Search engine Ask Jeeves has appointed direct marketing agency HHM to promote its Christmas shopping channel to online advertisers and media buyers.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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