Click 
to remove filters
Too many brands are still outsourcing call centre services without making sure that the level of service such providers offer matches the brand's objectives with customers' expectations, writes CPM UK's Karen Jackson
for targeting corporate customers including retailers, will be responsible for handling Nokia's B2B advertising ... . Its B2B work has previously been handled in-house and by several smaller agencies in various European markets. The Nokia B2B review follows recent changes in its UK marketing department that saw the mobile ...
B&Q is reviewing the CRM and direct marketing account for its TradePoint business, which targets...The retailer has approached a number of agencies about the review as it looks to ramp up its loyalty programme across its trade customers. TradePoint is a new Trade Counter operation at B Q ... Connect, Rapier and the now-defunct Personal. The review follows recent advertising activity by B Q ...
peppered with 'b' words: marketers were urged to be bold (by Nike, Tourism Queensland, and Yeo Valley ...
and developed worlds provide a good illustration of this. Product In most B2B markets, customers regard ... offer is far less prevalent, with most B2B buyers relating price primarily to quantity. Western ... common mistake. Promotion In any B2B market, promotional messages should focus on customers' 'hot ...
B&Q has added Green Cave People, the start-up launched by Malcolm Green and Marc Cave last...retailer to help promote its sustainability and environmental credentials. It is thought that B Q ... the message at the heart of its marketing communications in 2012. B Q spends around 55 million ... mainstream, and that's the heartland of B Q. We're thrilled to be working with one of the UK's most famous ...
B&Q has released its spring/summer marketing campaign aimed at inspiring customers
out (both Burger King and Groupon have split with CP B). The agency partner Chuck Porter admits ... following the acquisition of the Swedish digital shop Daddy in 2009, and additional global expertise at CP B ... executive creative directors. "CP B is the best place in the world. Up there with W K," Walker says. He ...
A campaign for American Express, created with Digitas and with above-the-line support from Crispin Porter & Bogusky, has won the inaugural Facebook Studio Award.
UK and B2B Data Lists Group, which appears to have now ceased trading.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
Haymarket Business Media © 1957 – 2012
