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B2B: Legrand roadshow is the perfect fit

Source Marketing Communications were chosen to promote a new offer in cable trunking.

B&Q calls direct marketing review

B&Q is reviewing the CRM and direct marketing account for its TradePoint business, which targets...The retailer has approached a number of agencies about the review as it looks to ramp up its loyalty programme across its trade customers. TradePoint is a new Trade Counter operation at B Q ... Connect, Rapier and the now-defunct Personal. The review follows recent advertising activity by B Q ...

B&Q follows Homebase with female-led strategy

Home retailer B&Q is shifting its focus towards women with a spring and summer marketing campaign...were women. B Q's "I did that" campaign created by McCann Erickson focuses on the pride gained ... the key decision makers in home improvement purchases. B Q is also ploughing 12m into improving its ...

Start-up Green Cave People joins B&Q ad roster

B&Q has added Green Cave People, the start-up launched by Malcolm Green and Marc Cave last...retailer to help promote its sustainability and environmental credentials. It is thought that B Q ... the message at the heart of its marketing communications in 2012. B Q spends around 55 million ... mainstream, and that's the heartland of B Q. We're thrilled to be working with one of the UK's most famous ...

B&Q 'you can do it' by McCann Erickson

B&Q has released its spring/summer marketing campaign aimed at inspiring customers

AmEx campaign by Digitas and CP&B lands top Facebook Studio award

A campaign for American Express, created with Digitas and with above-the-line support from Crispin Porter & Bogusky, has won the inaugural Facebook Studio Award.

Chinese telecoms giant Huawei in comms review

Chinese telecoms giant Huawei has started a pitch process for its corporate and b2b PR contracts.

Cordelia Meacher launches FieldHouse Associates

Hotwire director Cordelia Meacher has launched FieldHouse Associates, a corporate and b2b

CREATIVE STRATEGY: Cheering on Mars Bars and their worthy goal

Recently, I've been working on a brand campaign for a B2B client. They've never done brand

We'll Call You: TripAdvisor

be sure that local rivals can't sabotage our B&B's reviews?...Mktg I'm setting up a B B. How would my business end up on your site? TripAdvisor To register is free and, once you submit a form, it takes the editors around a week to publish the request on the website. Or, if a visitor wants to write a view about a business that is not on the site, then our editors ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.