The review, which also includes its corporate communications, covers the German electronics company's entire B2B comms business, including above the line, direct, media, digital and PR. Agencies ... agencies will be briefed to work closely together to create a new B2B strategy for the company, with much ...
, said: We are sad and disappointed that B s arrival. On balance, we think we should withdraw and explore other opportunities. The survival of the trademark bowler hats, used in B s advertising ...
Michaelides and Bednash to head Mindshare's global creative Invention division.
Diageo has appointed Michaelides Bednash to work on its Scotch whisky brand J B internationally....of connecting J B with its core 18- to 24- year-old market. M B's work will initially focus on ideas ... the brand to life. M B secured a similar international role for Unilever this summer, briefed to develop communications channels with consumers outside traditional advertising. J B is the number-two Scotch ...
LONDON - Diageo has appointed Michaelides & Bednash to work on its Scotch whisky brand J&B...of connecting J&B with its core 18- to 24- year-old market. M&B's work will initially focus on ideas ... the brand to life. M&B secured a similar international role for Unilever this summer, briefed to develop communications channels with consumers outside traditional advertising. J&B is the number-two Scotch ...
stuffers to support B&B's financial broking service, The Market Place. The creative theme ... " to underline The Market Place's positioning of offering impartial financial advice. B&B is also supporting ... for B&B despite announcing earlier this year that it was to review the business. B&B is thought ...
's move to hire a B2B agency comes as it steps up its activity in the search space through its Bing engine and also builds its range of display ad solutions. Separately, Microsoft is reviewing its global B2B ...
Dennis Publishing is launching what it claims is the world's first exclusively business-to-business poker magazine.
Start Creative has won an online business-to-business brief from Parcelforce Worldwide. It will try to convince customers to use Parcelforce for international as well as UK deliveries.
LONDON - Orange Business Solutions is looking for a digital creative agency to handle all of its UK-based online marketing.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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