The review, which also includes its corporate communications, covers the German electronics company's entire B2B comms business, including above the line, direct, media, digital and PR. Agencies ... agencies will be briefed to work closely together to create a new B2B strategy for the company, with much ...
The move sees the end of the M B brand, and the agency founders, George Michaelides and Graham ... hands in the deal. Along with Paul O'Neill, a managing partner at M B, they will lead the development ... and planning at the WPP-owned Mindshare. They will aim to promote the M B approach and philosophy across ...
LONDON - Diageo has appointed Michaelides & Bednash to work on its Scotch whisky brand J&B...of connecting J&B with its core 18- to 24- year-old market. M&B's work will initially focus on ideas ... the brand to life. M&B secured a similar international role for Unilever this summer, briefed to develop communications channels with consumers outside traditional advertising. J&B is the number-two Scotch ...
Dennis Publishing is launching what it claims is the world's first exclusively business-to-business poker magazine.
Hachette Filipacchi has closed its women's monthly lifestyle magazine B after concluding a month...The publisher suspended publication of the magazine on 27 March. The May issue will be its last in the UK. Attic Futura launched B in 1997. The title was acquired by Hachette in October 2002, when ... to 150,536, Audit Bureau of Circulations figures show. Kevin Hand, the chairman of Hachette, said: "B ...
Hachette Filipacchi has suspended publication of its women's monthly magazine B after the May issue...The future of the title, which includes real-life stories and celebrity, is subject to an internal review, which is likely to take around a month. B was relaunched in early 2005 under its then editor ... . The May issue of B goes on sale from 5 April. The women's monthly magazine market continues to be hard ...
LONDON - B&Q has signed up to sponsor Channel 4's property strand, 4homes, which includes...Relocation. Jo Kenrick, the marketing and customer proposition director at B Q, said: This is one of our biggest ever TV sponsorship deals, and an exciting move. Positioning B Q alongside quality property ... by Newcast, a division of ZenithOptimedia, on behalf of B Q. Jacqui Peacock, an investment director ...
B&Q is to sponsor talkSPORT's afternoon show, Hawksbee & Jacobs. The deal was brokered by talkSPORT
The appointment follows a pitch process that was handled by the AAR. M B defeated four other ... . M B will develop a generic idea for a campaign to work across broadcast, print, posters, online and mobile applications. A creative team hired by M B will then implement this idea. Diana Berman, a ...
M B joins Trident s existing agencies, Starcom, JWT, RPM and AKQA and will now develop new communications ideas for the Trident brand, which launched to widespread controversy in January this year. M B s appointment follows months of speculation that the confectionery brand is planning to review its media out ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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