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Mindshare moves in on M&B

09 Oct 2008 | by Anne Cassidy

The move sees the end of the M B brand, and the agency founders, George Michaelides and Graham ... hands in the deal. Along with Paul O'Neill, a managing partner at M B, they will lead the development ... and planning at the WPP-owned Mindshare. They will aim to promote the M B approach and philosophy across ...

Siemens launches global B2B media pitch

03 Aug 2011 | by Katherine Levy

its B2B venture Siemens Enterprise.

Nokia in hunt for agency to handle global B2B account

10 Feb 2011 | by Sara Kimberley

for targeting corporate customers including retailers, will be responsible for handling Nokia's B2B advertising ... . Its B2B work has previously been handled in-house and by several smaller agencies in various European markets. The Nokia B2B review follows recent changes in its UK marketing department that saw the mobile ...

VCCP and SFW land Microsoft B2B task

26 Aug 2010 | by Sara Kimberley

's move to hire a B2B agency comes as it steps up its activity in the search space through its Bing engine and also builds its range of display ad solutions. Separately, Microsoft is reviewing its global B2B ...

Expedia calls B2B mobile ad review

25 Nov 2010 | by Sara Kimberley

Expedia is seeking an agency to handle a pan-European business-to-business mobile campaign as it prepares to relaunch across Europe.

M&B lands place on Cadbury roster

05 Jul 2007 | by Danielle Long

M B joins Trident s existing agencies, Starcom, JWT, RPM and AKQA and will now develop new communications ideas for the Trident brand, which launched to widespread controversy in January this year. M B s appointment follows months of speculation that the confectionery brand is planning to review its media out ...

Start-up Green Cave People joins B&Q ad roster

19 Jan 2012 | by Matt Williams

B&Q has added Green Cave People, the start-up launched by Malcolm Green and Marc Cave last...retailer to help promote its sustainability and environmental credentials. It is thought that B Q ... the message at the heart of its marketing communications in 2012. B Q spends around 55 million ... mainstream, and that's the heartland of B Q. We're thrilled to be working with one of the UK's most famous ...

CP&B eyes the UK as key in its 'post-geographic' vision

03 Jun 2011 | by Anne Cassidy

out (both Burger King and Groupon have split with CP B). The agency partner Chuck Porter admits ... following the acquisition of the Swedish digital shop Daddy in 2009, and additional global expertise at CP B ... executive creative directors. "CP B is the best place in the world. Up there with W K," Walker says. He ...

On the Creative Floor: Crispin Porter & Bogusky

26 Aug 2011

, Colorado, to inspire fear rather than creativity in those based there. But it works for CP&B, Rob Reilly.... It is our sixth office, but we like to think of them all as just "floors" of one big CP B office that happen ...

Producing the impossible

07 Dec 2011 | by Lins Karnes, Riccardo Giraldi, B-Reel, Philippa Allen, B-Reel Films

deliver? This was the question posed to us recently at B-Reel and B-Reel Films. Actually, there ... relationships with integrated production companies comes in. At B-Reel, we're set up to investigate the new ... As an example, B-Reel and B-Reel Films teamed up with Mother New York to produce an integrated campaign ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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