its B2B venture Siemens Enterprise.
telecoms company has approached a number of agencies directly as it aims to ramp up its B2B activity, which...last year, which saw the exit of its head of B2B communications, Stephen Mills. In 2003, O2 ...
for targeting corporate customers including retailers, will be responsible for handling Nokia's B2B advertising ... . Its B2B work has previously been handled in-house and by several smaller agencies in various European markets. The Nokia B2B review follows recent changes in its UK marketing department that saw the mobile ...
's move to hire a B2B agency comes as it steps up its activity in the search space through its Bing engine and also builds its range of display ad solutions. Separately, Microsoft is reviewing its global B2B ...
Expedia is seeking an agency to handle a pan-European business-to-business mobile campaign as it prepares to relaunch across Europe.
B&Q is reviewing the CRM and direct marketing account for its TradePoint business, which targets...The retailer has approached a number of agencies about the review as it looks to ramp up its loyalty programme across its trade customers. TradePoint is a new Trade Counter operation at B Q ... Connect, Rapier and the now-defunct Personal. The review follows recent advertising activity by B Q ...
B&Q has added Green Cave People, the start-up launched by Malcolm Green and Marc Cave last...retailer to help promote its sustainability and environmental credentials. It is thought that B Q ... the message at the heart of its marketing communications in 2012. B Q spends around 55 million ... mainstream, and that's the heartland of B Q. We're thrilled to be working with one of the UK's most famous ...
to create a social media campaign for the DIY retailer B Q, which involves the launch of a Facebook page, following a pitch. The activity is expected to build on B Q's most recent advertising, which uses ... to start DIY projects with B Q's help and advice. ...
'. In addition, CP B has hired Bertie Scrase and Christen Brestrup from WCRS Co, where the pair worked on Mini ... 's, Kellogg's and Nintendo. The two teams will report to CP B executive creative directors Ben Walker ... Power . The business was the first significant win for CP B since it opened a London office in June last ...
operation launched in 2000. It has also worked on its B2B channel, Arena, which sells made-to-measure blinds ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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