M B joins Trident s existing agencies, Starcom, JWT, RPM and AKQA and will now develop new communications ideas for the Trident brand, which launched to widespread controversy in January this year. M B s appointment follows months of speculation that the confectionery brand is planning to review its media out ...
CP B won its award for comeclean.com, a website for the US cosmetics company Method, which invites visitors to make confessions and then publishes them online. DDB Brasil's "reality advertising" for Loctite Super Bonder took the prize for online advertising with a site that features a webcam trained on a ...
DMB s pan-European appointment to work on the brand last December.
Unilever has appointed M B to work for Iglo Birds Eye Findus (iBF) on its Fish Fingers products ... to consumers. In the UK, M B will work on Birds Eye Fish Fingers alongside HHCL/Red Cell, which handles advertising for the brand, and MindShare, Unilever's media planning and buying agency. M B's task ...
Someone who has made their name on Procter & Gamble has a couple of qualities, for sure. One is that they understand marketing strategy inside-out. The other is that, along the way, they have become adept at quantifying the most ephemeral elements of advertising- P&G is famous for compelling its agencies...
Health, after losing its pounds 3 million Sanatogen account to DMB&B.
, pointed out that the monster design would have to lend itself to stop-motion animation if a 60s B ... . The commercial aimed to imitate the styling of a 60s B-movie while retaining a 90s feel to give the spot ...
called B-Live Radio. It will be the first FMCG-funded station....Developed in conjunction with the creative consultancy Cake, B-Live will launch in the UK in May, then globally on a country-by-country basis. The station will play 24-hour music and will not contain any advertising. At launch, the station, which is aimed at the over-21 market, will have the capacity to reach ...
Stephen Robertson, marketing director of B&Q, has been promoted to managing director of its online...Stephen Robertson, marketing director of B&Q, has been promoted to managing director of its online DIY division. The move is part of a restructure of B&Q’s parent company Kingfisher to cope with an expansion of its online retailing operation, e-Kingfisher. The group forecasts that online sales ...
Brylcreem has launched a new TV campaign for its b: range of products, by WCRS, featuring an actor
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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