The review, which also includes its corporate communications, covers the German electronics company's entire B2B comms business, including above the line, direct, media, digital and PR. Agencies ... agencies will be briefed to work closely together to create a new B2B strategy for the company, with much ...
The appointment follows a pitch process that was handled by the AAR. M B defeated four other ... . M B will develop a generic idea for a campaign to work across broadcast, print, posters, online and mobile applications. A creative team hired by M B will then implement this idea. Diana Berman, a ...
LONDON - B&Q, the DIY retailer, has called a review of its £40 million advertising account....-month period while it completes its review. B Q has worked with JWT since 2003 when the agency bought Bates, the former incumbent. Warren Scarr, the director of brand advertising at B Q, said: "As everyone is well ...
B&Q has added Green Cave People, the start-up launched by Malcolm Green and Marc Cave last...retailer to help promote its sustainability and environmental credentials. It is thought that B Q ... the message at the heart of its marketing communications in 2012. B Q spends around 55 million ... mainstream, and that's the heartland of B Q. We're thrilled to be working with one of the UK's most famous ...
LONDON - The Emap Performance music brand Kiss has been appointed to co-promote the R'n'B artiste...The appointment marks Kiss's biggest R'n'B cross-media promotion and includes ads on Kiss's analogue and digital radio, TV, and online platforms. The campaign will also feature across the Key 103, Rock FM, Radio City and Hallam FM, Emap Big City radio stations. The activity will promote the fact ...
operation launched in 2000. It has also worked on its B2B channel, Arena, which sells made-to-measure blinds ...
the company s plan to extend its bonus scheme for senior managers. Source: The Daily Telegraph B Q delivered better than expected second quarter sales, with B Q stores that have been open more than a year ...
-Marketing, Cossette Post, Cossette Post Interactive, Cossette Media, Cossette B2B, Miles Calcraft Briginshaw Duffy (51 ...
, this sector hasn't experienced the unalloyed boom that seemed inevitable. M B and Naked had first ...
and DMB B, the two agency networks that later launched the Starcom MediaVest global media network, were ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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