LONDON - B&Q is reintroducing store staff as the stars of its ads in a new TV and print campaign...The campaign, "Real staff, real value", charts the progress of B Q staff as they rehearse ... , while in another, B Q worker Dave Kirwan is tracked as he rehearses on a park bench. Each ad then cuts to the employee doing a piece to camera, selling a particular B Q range, and ends with a tweaked version ...
B&Q is reviewing the CRM and direct marketing account for its TradePoint business, which targets...The retailer has approached a number of agencies about the review as it looks to ramp up its loyalty programme across its trade customers. TradePoint is a new Trade Counter operation at B Q ... Connect, Rapier and the now-defunct Personal. The review follows recent advertising activity by B Q ...
The DIY retailer B&Q is looking for a direct marketing agency to handle the launch of a range..., whereas RMG Connect is the incumbent on B&Q's DM account. RMG started working on B&Q in 2003, when its ...
LONDON - The DIY retailer B&Q is looking for a direct marketing agency to handle the launch..., whereas RMG Connect is the incumbent on B Q's DM account. RMG started working on B Q in 2003, when its ...
LONDON - B&Q has signed up to sponsor Channel 4's property strand, 4homes, which includes...Relocation. Jo Kenrick, the marketing and customer proposition director at B Q, said: This is one of our biggest ever TV sponsorship deals, and an exciting move. Positioning B Q alongside quality property ... by Newcast, a division of ZenithOptimedia, on behalf of B Q. Jacqui Peacock, an investment director ...
B&Q is to sponsor talkSPORT's afternoon show, Hawksbee & Jacobs. The deal was brokered by talkSPORT
Beeb.com, BBC Wordwide s commercial web service, is promoting itself as Britain s premier shopping site with an estimated pounds 10 million planning and buying drive through Michaelides & Bednash and New PHD.
DMB s first major advertising since its stock-market flotation in spring 1994.
DMB&B is launching its own design company this week with a blue-chip client list that draws...perspective than some of our rivals. Our desire is to add value to each project. DMB&B Design is the fifth company to be created within the DMB&B Group. It will sit alongside the main advertising agency, the below-the line specialist, IMP, DMB&B Financial, the PR operation, Manning Selvage ...
B&Q, the DIY retailer, has called a review of its £40 million advertising account....for an initial six-month period while it completes its review. B&Q has worked with JWT since 2003 when the agency bought Bates, the former incumbent. Warren Scarr, the director of brand advertising at B&Q, said: "As ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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