for targeting corporate customers including retailers, will be responsible for handling Nokia's B2B advertising ... . Its B2B work has previously been handled in-house and by several smaller agencies in various European markets. The Nokia B2B review follows recent changes in its UK marketing department that saw the mobile ...
B&Q is reviewing the CRM and direct marketing account for its TradePoint business, which targets...The retailer has approached a number of agencies about the review as it looks to ramp up its loyalty programme across its trade customers. TradePoint is a new Trade Counter operation at B Q ... Connect, Rapier and the now-defunct Personal. The review follows recent advertising activity by B Q ...
B&Q has added Green Cave People, the start-up launched by Malcolm Green and Marc Cave last...retailer to help promote its sustainability and environmental credentials. It is thought that B Q ... the message at the heart of its marketing communications in 2012. B Q spends around 55 million ... mainstream, and that's the heartland of B Q. We're thrilled to be working with one of the UK's most famous ...
out (both Burger King and Groupon have split with CP B). The agency partner Chuck Porter admits ... following the acquisition of the Swedish digital shop Daddy in 2009, and additional global expertise at CP B ... executive creative directors. "CP B is the best place in the world. Up there with W K," Walker says. He ...
A campaign for American Express, created with Digitas and with above-the-line support from Crispin Porter & Bogusky, has won the inaugural Facebook Studio Award.
, Colorado, to inspire fear rather than creativity in those based there. But it works for CP&B, Rob Reilly.... It is our sixth office, but we like to think of them all as just "floors" of one big CP B office that happen ...
deliver? This was the question posed to us recently at B-Reel and B-Reel Films. Actually, there ... relationships with integrated production companies comes in. At B-Reel, we're set up to investigate the new ... As an example, B-Reel and B-Reel Films teamed up with Mother New York to produce an integrated campaign ...
. They will work across CP B s accounts, including the agency s pan-European Milka business. Speculation had mounted over several weeks that CP B was in talks with the duo, who before joining BMB worked on some ... at Simons Palmer and a six-year stint at Leo Burnett. CP B is headquartered in Boulder Colorado and Miami ...
to create a social media campaign for the DIY retailer B Q, which involves the launch of a Facebook page, following a pitch. The activity is expected to build on B Q's most recent advertising, which uses ... to start DIY projects with B Q's help and advice. ...
'. In addition, CP B has hired Bertie Scrase and Christen Brestrup from WCRS Co, where the pair worked on Mini ... 's, Kellogg's and Nintendo. The two teams will report to CP B executive creative directors Ben Walker ... Power . The business was the first significant win for CP B since it opened a London office in June last ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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