Yahoo!'s Robert Bridge on strengthening the business after a tumultuous year
08 Mar 2012 | by Sarah Shearman
Network (2003-2007) - Global marketing director, Phorm (2007-2010) - B2B marketing director EMEA ...
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Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
number of entries with our B2B and new Content Marketing category being very well supported ... Business) IAS b2b Marketing SME marketing Burness The Leith Agency FreestyleXtreme ...
Rolex, Coca-Cola and Google top Consumer Superbrands of 2012
27 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
The annual consumer brands survey lists the top 500 consumer and B2B brands in the UK. The brands are chosen from an independent survey of more than 2,000 people, administered by The Centre for Brand Analysis. Microsoft has plummeted out of the top 10 this year, from number six in 2010 to number 45 ...
CREATIVE STRATEGY: Cheering on Mars Bars and their worthy goal
24 Jan 2012 | by Simon S Kershaw
Recently, I've been working on a brand campaign for a B2B client. They've never done brand
ITV strengthens marketing department
11 Jan 2012 | by Maisie McCabe
responsibility for B2B marketing for ITV's commercial and sales teams. Gilshan was head of marketing ... . In his new role, Last will lead all marketing activity for ITV's production arm ITV Studios including B2B ...
Five routes to social media success
28 Dec 2011 | by Andrew McCormick
that it is effective for recruiting the right people, and for certain B2B campaigns, it's not known as a particularly ...
Trading places: this week's people moves
02 Dec 2011 | by Staff
marketing agency Seven to head up its B2B division. Stilwell will join Seven in January 2012. ( Media Week ...
Publicis Blueprint scoops top gong at APA Awards
24 Nov 2011 | by Nicola Clark
s Old Billingsgate last night (23 November). The Orange Exchange project also picked up the Best B2B ... Coors Brewing Company - CPL Best B2B Title: The Review - Gemalto - Wardour Best consumer ... Thousand Little Things Boden Sunday Digital Best digital solution (B2B/internal): www ...
Trading places: this week's people moves
18 Nov 2011 | by Sara Kimberley
executives, including executive board member Colin Hughes , whose B2B division is to be restructured. GNM ...
Manchester United net DHL in multimillion pound sponsorship deal
22 Aug 2011 | by Daniel Farey-Jones
. In return, DHL is able to conduct a range of consumer marketing and B2B marketing activities across a number ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
