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Unilever tops 2012 Marketing Society Awards nominations

01 May 2012 | by Kim Benjamin

number of entries with our B2B and new Content Marketing category being very well supported ... Business) IAS b2b Marketing SME marketing Burness The Leith Agency FreestyleXtreme ...

Yahoo!'s Robert Bridge on strengthening the business after a tumultuous year

08 Mar 2012 | by Sarah Shearman

Network (2003-2007) - Global marketing director, Phorm (2007-2010) - B2B marketing director EMEA ...

Augmented reality and sales conversions

14 Oct 2011 | by Matt Trubow

. As a sales person in a B2B market, imagine being able to demonstrate products that are too big ...

Google launches Think Quarterly business magazine

24 Mar 2011 | by Katherine Levy

of media owners, a spokesman for Google stressed the title was "B2B and not a consumer publication", though ...

Associated Newspapers' revenues inch up

09 Feb 2011 | by Mark Banham

within the group's portfolio was its B2B division, housing the Euromoney group of titles, which increased ... quarter has been in line with our expectations. "Overall our B2B operations are experiencing good ...

AOP SUMMIT 2010: 'experimentation and innovation' is key, says Faircliff

15 Oct 2010 | by Rich Sutcliffe

the programme would focus on four key areas, world class editorial, diversifying revenues, building B2B value ...

AOP reveals Digital Publishing Summit speakers

23 Jul 2010 | by Staff

The event will be held at Westminster Bridge Park Plaza on 15 October and will address the theme of "Building World Class Digital Media Businesses". The one-day summit will include sessions on producing world class editorial content, developing new avenues of revenue generation, building B2B value in a B2C ...

Agencies line up for Canon digital brief

15 Jul 2010 | by Anne Cassidy

-the-line and digital advertising across Europe, while Tequila\London manages its B2B advertising. PHD won ...

Viral View: Measuring the success of viral campaigns

11 Jun 2010 | by Jimmy Maymann

multiple areas, from automotive to entertainment to B2B, normally perform, and have attributed a Viral ... personal site. In B2B, it was only 0.27 per 1000 views. What all this data is telling us is that we now ...

Siemens reviews Euro B2B account

25 Mar 2010 | by Noel Bussey

The review, which also includes its corporate communications, covers the German electronics company's entire B2B comms business, including above the line, direct, media, digital and PR. Agencies ... agencies will be briefed to work closely together to create a new B2B strategy for the company, with much ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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