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Unilever tops 2012 Marketing Society Awards nominations

number of entries with our B2B and new Content Marketing category being very well supported ... Business) IAS b2b Marketing SME marketing Burness The Leith Agency FreestyleXtreme ...

Knorr's claims of gravy superiority over Bisto knocked back

Knorr owner Unilever ran the two ads, created by Torch B2B, in a catering magazine. The first showed an image of a tub of gravy granules and bragged that Knorr offered "Unbeatable taste vs. Bisto," with smaller text claiming "Knorr has unbeatable scores for taste, appearance, consistency and aroma when ...

ASA bans ad by 888.com for encouraging gambling

current form. 888 launched its b2b division, Dragonfish, in 2009 . since it extended its remit ...

ASA flexes muscles with first brand website ruling

on websites. It has been running a consumer and B2B marketing campaign to raise awareness of the change ...

FT unveils global 'business at your fingertips' campaign

and B2B marketing for the Financial Times, said: "This campaign underlines the FT's commitment ...

FT in awareness push for Budget coverage

McGurk. Caroline Halliwell, Financial Times, director of brand and B2B marketing, said: "Our new ...

CREATIVE STRATEGY: Nudity and drugs? YSL has 'creativity' running in its veins

After all, some sectors have become so specialised that they are mirrored by equally mono-minded agencies financial services, fundraising, B2B, pharmaceutical. The result? With notable exceptions, the kind of work you d expect from a village full of inbreds dull, or strange, and not in a good way ...

FT Weekend extends Jazz FM deal

', presented by Tom Dudley. Caroline Halliwell, director of brand and B2B marketing at the Financial Times ...

FT relaunches Weekend Magazine with 'Smart but Casual' campaign

. Caroline Halliwell, director of brand and B2B Marketing at the FT, said: "The FT Weekend and its new look ...

Financial Times 'essential' by DDB UK

in return are invaluable. Caroline Halliwell, FT s director of brand B2B marketing, said: "It is more ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.