Augmented reality and sales conversions
14 Oct 2011 | by Matt Trubow
. As a sales person in a B2B market, imagine being able to demonstrate products that are too big ...
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Understanding always-on business decision makers
02 May 2012 | by Christoph Becker
and persuade the individual. The B2B customer is no longer a corporate entity but an independently minded ...
GroupM slashes 2011 adspend growth forecast to 1.5%
22 Jun 2011 | by Daniel Farey-Jones
.3 2,515 B2B magazines -2.6 -10.0 361 Consumer magazines 2.0 -5 ...
The value of advertising on a B2B website
02 Jun 2011 | by Michael Toedman
on a B2B site, writes Michael Toedman, managing director international, BBN Networks....The Business to Business Network (BBN), a digital advertising network of over 800 speciality B2B ... the effectiveness of B2B advertising within various web environments. The study measured the performance ... against control, business/consumer sites, and vertical B2B. Ipsos conducted the study in autumn 2010 ...
Associated's profits lift 18% following cost-cutting
26 May 2011 | by John Reynolds
of market-leading business in both B2B and consumer markets, together with our focus on efficiencies." ...
Metro and Mail help DMGT to £146.3m profit
25 Nov 2010 | by John Reynolds
The group s performance in the full year ending 3 October was also aided by increased ad revenue and an improved performance in its B2B business. But the group is still battling a difficult regional newspaper market, and Northcliffe, its regional division, reported a fall in underlying revenue and advertising ...
Customer Publishing Leagues 2010
16 Jun 2010 | by Robert McLuhan
Founded 1987. Privately owned. Chief executive Andrew Hirsch. 94% consumer, 4% B2B, 2% internal. Clients ... Founded 1970. Privately owned. Chief executive Adrian Dunleavy. 12% consumer, 84% B2B, 4% internal ... .tenalps.com Redwood Founded 1983. Subsidiary AMV Group. Chief executive Keith Grainger. 89% consumer, 8% B2B, 3 ...
GMG posts record annual pre-tax losses of £171m
10 Jun 2010 | by Arif Durrani
and its multimedia portfolio includes national newspapers, radio stations, magazines, websites and B2B ...
Monaco delivers sponsor tonic for F1
24 May 2010 | by Jonathan Noble
- as some teams look at business-to-business (B2B) deals rather than straight marketing opportunities. Yet, despite team owners like Genii Capital being especially keen on the B2B front, there is still plenty ...
Marketing League Table: Customer publishing leagues
19 Dec 2007
executive Andrew Hirsch. 95% consumer, 3% B2B, 2% internal. Clients include John Lewis, RBS ... executive Keith Grainger. 94% consumer, 6% B2B. Clients include Marks Spencer, Boots, Volvo ... . Chief executive Jason Frost. 95% consumer, 5% B2B. Clients include Asda, Hewlett ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
