Food giant in b2b drive
05 Aug 2011 | by Nikki Wicks
General Mills, the world's sixth largest food firm, has appointed b2b PR specialists Mercieca
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B2B: Legrand roadshow is the perfect fit
01 Feb 2012 | by John Owens
Source Marketing Communications were chosen to promote a new offer in cable trunking.
Siemens launches global B2B media pitch
03 Aug 2011 | by Katherine Levy
its B2B venture Siemens Enterprise.
Food firm General Mills calls in b2b PR specialists Mercieca for trade brief
03 Aug 2011 | by Nikki Wicks
General Mills, the world's sixth largest food firm, has appointed b2b PR specialists Mercieca
Greater Insight: Matthew Harrison, B2B International - Taking a different approach
26 Jul 2011
and developed worlds provide a good illustration of this. Product In most B2B markets, customers regard ... offer is far less prevalent, with most B2B buyers relating price primarily to quantity. Western ... common mistake. Promotion In any B2B market, promotional messages should focus on customers' 'hot ...
Westfield in talks with Red Consultancy over b2b brief
09 Jun 2011 | by Matt Cartmell
Westfield is in talks with The Red Consultancy over a brief to promote its London shopping centre as a place where brands can reach out to customers.
Marketing Society Awards for Excellence 2011: B2B Marketing
07 Jun 2011
shortlisted for B2B marketing: Aviva, You are the big picture; Barclaycard, SME payment acceptance programme ...
The value of advertising on a B2B website
02 Jun 2011 | by Michael Toedman
on a B2B site, writes Michael Toedman, managing director international, BBN Networks....The Business to Business Network (BBN), a digital advertising network of over 800 speciality B2B ... the effectiveness of B2B advertising within various web environments. The study measured the performance ... against control, business/consumer sites, and vertical B2B. Ipsos conducted the study in autumn 2010 ...
Lucre launches B2B and corporate practice headed by Mark Jackson
14 Apr 2011 | by Matt Cartmell
Lucre is launching a dedicated B2B and corporate practice, offering clients the chance to test...of existing high profile B2B and corporate clients and a huge wealth of talent and expertise in this area. A ... Green and Maturity marketing director Kimball Baile. The launch of the B2B and corporate practice comes ...
O2 seeks agency to handle B2B DM account
17 Feb 2011 | by Sara Kimberley
telecoms company has approached a number of agencies directly as it aims to ramp up its B2B activity, which...last year, which saw the exit of its head of B2B communications, Stephen Mills. In 2003, O2 ...
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