Information Arts founder quits for angel investments
23 Feb 2012 | by Daniel Farey-Jones
am extremely proud of how far Information Arts has come I set out to create a gold standard for B2B ...
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Understanding always-on business decision makers
02 May 2012 | by Christoph Becker
and persuade the individual. The B2B customer is no longer a corporate entity but an independently minded ...
CREATIVE STRATEGY: Cheering on Mars Bars and their worthy goal
24 Jan 2012 | by Simon S Kershaw
Recently, I've been working on a brand campaign for a B2B client. They've never done brand
Kia launches Fleet Eureka with PSP Rare
05 Dec 2011
Kia Motors (UK) Limited has strengthened its relationship with its fleet customers with an increase in the frequency of its B2B magazine, fleet eureka , published by PSP Rare. A sister publication to Kia's customer magazine, eureka , which PSP Rare launched and... Read more More ...
Trading places: this week's people moves
02 Dec 2011 | by Staff
marketing agency Seven to head up its B2B division. Stilwell will join Seven in January 2012. ( Media Week ...
Trading places: this week's people moves
18 Nov 2011 | by Sara Kimberley
executives, including executive board member Colin Hughes , whose B2B division is to be restructured. GNM ...
Augmented reality and sales conversions
14 Oct 2011 | by Matt Trubow
. As a sales person in a B2B market, imagine being able to demonstrate products that are too big ...
DMA expels Data Providers UK after code breaches
28 Sep 2011 | by Daniel Farey-Jones
UK and B2B Data Lists Group, which appears to have now ceased trading.
Haymarket Business Media declared Digital Business Publisher of the Year
10 Jun 2011 | by Sarah Shearman
the division, which also includes PR Week, Print Week and Management Today. An AOP judge said: "A B2B ...
The value of advertising on a B2B website
02 Jun 2011 | by Michael Toedman
on a B2B site, writes Michael Toedman, managing director international, BBN Networks....The Business to Business Network (BBN), a digital advertising network of over 800 speciality B2B ... the effectiveness of B2B advertising within various web environments. The study measured the performance ... against control, business/consumer sites, and vertical B2B. Ipsos conducted the study in autumn 2010 ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
