R/GA - Making geeks cool
20 Nov 2009
, high-level client relationships, B2B expertise and so on will be the markers on which appointments ...
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Made for screen
04 Dec 2009
And A Gentleman, Dreamgirls and High Noon. - Universal www.universalclips.com - Universal's B2B site ...
Going Global: The Global Challenge Checklist
13 Nov 2009 | by Paul Hague, B2B International
-the-line advertising, b2b marketers have focused on anything that gets them close to shaking hands with a potential ... needs. If marketing budgets are really so small for b2b marketers, it may be hard to imagine how ... good test for any b2b marketer is to lay out their promotions in front of customers and prospective ...
Going Global: Going on with Going Global
13 Nov 2009 | by Suzanne Bidlake
-to-business advertisers can't afford to use their potentially limited budgets as an excuse for making faux pas abroad. B2B ...
Close-up: Adland weighs up the impact of the recession
18 Sep 2009
the market turns. The second phase is driven by earnings-per-share growth. The agencies and B2B groups we ...
AMV BBDO wins Identity and Passport Services account
10 Mar 2009 | by Noel Bussey
Service - a B2B service verifying the use of passports for proof of identity. James Hall, the IPS chief ...
The Week: Media news - B2B poker mag to launch
23 Jan 2009
Dennis Publishing is launching what it claims is the world's first exclusively business-to-business poker magazine.
The year ahead for ... the city
09 Jan 2009
-92 recession. Elsewhere in the sector, we see long-term value in smaller agencies, B2B groups and some B2C ... to 18x, B2B groups from 11x to 22x and broadcasters from 13x to 26x. By contrast, the B2C groups which ... . Between 2003 and 2007, EPS rose +47 per cent for the agencies, +85 per cent for B2B groups ...
The World: Chicago - DDB scoops $120m b2b creative task for AT&T
07 Nov 2008
AT&T is shifting the creative duties on its $120 million business-to-business advertising account from Rodgers Townsend into DDB.
IPA Effectiveness Awards 2008: Sponsors' Statements
07 Nov 2008 | by Tess Alps, chief executive, Thinkbox
is the integration of physical and electronic media. At a recent B2B Marketing debate on the relative merits ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
