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Unilever tops 2012 Marketing Society Awards nominations

01 May 2012 | by Kim Benjamin

number of entries with our B2B and new Content Marketing category being very well supported ... Business) IAS b2b Marketing SME marketing Burness The Leith Agency FreestyleXtreme ...

Yahoo!'s Robert Bridge on strengthening the business after a tumultuous year

08 Mar 2012 | by Sarah Shearman

Network (2003-2007) - Global marketing director, Phorm (2007-2010) - B2B marketing director EMEA ...

Rolex, Coca-Cola and Google top Consumer Superbrands of 2012

27 Feb 2012 | by Loulla-Mae Eleftheriou-Smith

The annual consumer brands survey lists the top 500 consumer and B2B brands in the UK. The brands are chosen from an independent survey of more than 2,000 people, administered by The Centre for Brand Analysis. Microsoft has plummeted out of the top 10 this year, from number six in 2010 to number 45 ...

TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations

02 Feb 2012 | by Staff

B2B DesignUK, the graduate recruitment taxi test campaign eBay UK, Christmas brand ...

Tailored content hits the target

31 Jan 2012 | by Lynsey Barber

in website hits. JH: Agencies doing B2B work have seen strong growth. They haven't got the same big ... and things you wouldn't expect from B2B communications. NJ: We do segmented email marketing for a female-focused B2B client and get to work on clever email marketing strategies. They are quite open to us carving ...

ITV strengthens marketing department

11 Jan 2012 | by Maisie McCabe

responsibility for B2B marketing for ITV's commercial and sales teams. Gilshan was head of marketing ... . In his new role, Last will lead all marketing activity for ITV's production arm ITV Studios including B2B ...

Five routes to social media success

28 Dec 2011 | by Andrew McCormick

that it is effective for recruiting the right people, and for certain B2B campaigns, it's not known as a particularly ...

Publicis Blueprint scoops top gong at APA Awards

24 Nov 2011 | by Nicola Clark

s Old Billingsgate last night (23 November). The Orange Exchange project also picked up the Best B2B ... Coors Brewing Company - CPL Best B2B Title: The Review - Gemalto - Wardour Best consumer ... Thousand Little Things Boden Sunday Digital Best digital solution (B2B/internal): www ...

Manchester United net DHL in multimillion pound sponsorship deal

22 Aug 2011 | by Daniel Farey-Jones

. In return, DHL is able to conduct a range of consumer marketing and B2B marketing activities across a number ...

Greater Insight: Matthew Harrison, B2B International - Taking a different approach

26 Jul 2011

and developed worlds provide a good illustration of this. Product In most B2B markets, customers regard ... offer is far less prevalent, with most B2B buyers relating price primarily to quantity. Western ... common mistake. Promotion In any B2B market, promotional messages should focus on customers' 'hot ...

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