Special Report - Market Research: The numbers game
17 Mar 2010 | by Richard Abbott
Thompson, partner and head of B2B Research at agency McCallum Layton, suggests the biggest danger when ...
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Among the contenders
23 Mar 2010 | by Richard Abbott
Brewing Company Virtual pints all round B2B Marketing BT Global Services ...
Brand in the news - Brit Insurance
04 Aug 2009 | by Peter Gandolfi, Founder, Gandolfi Consultants
Brit Insurance is a hugely successful B2B brand but is largely unknown outside that universe...., this is a classic B2B sponsorship vehicle, where corporate hospitality is a key part of relationship ...
Osram appoints Chaos Design
31 Mar 2009
to develop a fresh communications strategy. The company plans to run a B2B campaign through its UK wholesale
Marketing Direct: List Report 2009
24 Feb 2009 | by Noelle McElhatton
year Blue Sheep hived off its data sales arm into a separate division, B2B Data Direct, to emphasise the point. Thomson Directories tops the B2B data owning league again this year, renting 9.8bn business names in 2008. B2B data trading got more competitive last year, with the arrival of InfoUK, a subsidiary ...
Marketing Mole: Who does Google think you are? - Tom Hings, Director of brand marketing, Royal Mail
14 Jan 2009
, helping professionals like Tom Hings discover inside ... www.linkedin.com/pub/3/b2b/808 - 15k - Cached ...
Is the season of goodwill over?
04 Nov 2008 | by Mary Cowlett
be a very effective part of a company's customer strategy in the B2B space'. The retailer has added ...
Travel: Business class or bust?
27 Aug 2008
are streamlining. Chris Clarke, client services director of B2B marketing services agency P&MM, says the 'snob ...
Branding: LazyTown boosts kids' drink range
19 Aug 2008
The 100% Fruit Smoothie line, branded with characters licensed from the series, includes Apple & Pear, Strawberry & Banana and Mango & Orange variants. The packaging, designed by Oliver & Graimes, features LazyTown characters Sportacus and Stephanie. In January, Links B2B launched Go! Water, which also ...
Direct brief: Surrey County Crickete Club launches B2B campaign
03 Jun 2008
Surrey County Cricket Club has launched a B2B campaign, created by CMW, aimed at raising
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
