TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations
02 Feb 2012 | by Staff
B2B DesignUK, the graduate recruitment taxi test campaign eBay UK, Christmas brand ...
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Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
number of entries with our B2B and new Content Marketing category being very well supported ... Business) IAS b2b Marketing SME marketing Burness The Leith Agency FreestyleXtreme ...
Augmented reality and sales conversions
14 Oct 2011 | by Matt Trubow
. As a sales person in a B2B market, imagine being able to demonstrate products that are too big ...
ASA flexes muscles with first brand website ruling
27 Apr 2011 | by Gemma Charles
on websites. It has been running a consumer and B2B marketing campaign to raise awareness of the change ...
CREATIVE STRATEGY: Nudity and drugs? YSL has 'creativity' running in its veins
03 Feb 2011 | by Simon Kershaw
After all, some sectors have become so specialised that they are mirrored by equally mono-minded agencies financial services, fundraising, B2B, pharmaceutical. The result? With notable exceptions, the kind of work you d expect from a village full of inbreds dull, or strange, and not in a good way ...
Monaco delivers sponsor tonic for F1
24 May 2010 | by Jonathan Noble
- as some teams look at business-to-business (B2B) deals rather than straight marketing opportunities. Yet, despite team owners like Genii Capital being especially keen on the B2B front, there is still plenty ...
Special Report - Market Research: The numbers game
17 Mar 2010 | by Richard Abbott
Thompson, partner and head of B2B Research at agency McCallum Layton, suggests the biggest danger when ...
Profitable, cost-effective and trusted B2B marketing
22 Jun 2009 | by SpeakersChannel.tv
Filmed at Marketing's 2009 B2B conference, this video features backstage interviews...The online video covers the main points of discussion at Marketing's B2B event from the impact of the recession on the B2B marketing mix through to the most popular metrics being used currently. The media player for the video also offers a link to download the full findings of B2B International's recent ...
Recession forces brands to reconsider live events and experiential marketing
02 Jun 2009 | by Nicola Clark
that internal and business events are taking place either closer to home, or virtually. While the B2B arena ... trends have combined to make them more attractive, particularly to a B2B and internal audience ... watching a performance on their laptop as they would a live show. Meanwhile, in the B2B field, many ...
Kadence reports 40% growth in revenue
16 Feb 2009 | by Dan Leahul
LONDON - Global B2B research firm Kadence has reported a 40% increase in revenues to $7.8m (£5.4m
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
