01 May 2012
| by Kim Benjamin
number of entries with our B2B and new Content Marketing category being very well supported ...
Business) IAS b2b Marketing
SME marketing
Burness The Leith Agency
FreestyleXtreme ...
27 Feb 2012
| by Loulla-Mae Eleftheriou-Smith
The annual consumer brands survey lists the top 500 consumer and B2B brands in the UK. The brands are chosen from an independent survey of more than 2,000 people, administered by The Centre for Brand Analysis.
Microsoft has plummeted out of the top 10 this year, from number six in 2010 to number 45 ...
14 Jul 2011
| by Katherine Levy
operation launched in 2000. It has also worked on its B2B channel, Arena, which sells made-to-measure blinds ...
29 Jun 2011
| by Alan Mitchell
B2B play, where agencies collected data about individuals' credit agreements and payment performance ...
19 Jan 2011
| by Andrew Walmsley
-dunk, but by the early 2000s these companies had largely deserted the consumer space, moving into b2b, technology ...
13 Oct 2010
| by Helen Edwards
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It is early days, but Xerox's transformation may play out to be an object lesson for other B2B brands seeking ...
25 Mar 2010
| by Noel Bussey
The review, which also includes its corporate communications, covers the German electronics company's entire B2B comms business, including above the line, direct, media, digital and PR. Agencies ...
agencies will be briefed to work closely together to create a new B2B strategy for the company, with much ...
11 Feb 2009
| by Staff
in traditional and digital marketing across B2B and B2C businesses. He also has agency experience gained from ...
09 Feb 2009
| by Sarah Crawley-Boevey
will specialise in the consumer, telecoms, B2B and leisure markets. ...
04 Nov 2008
| by Mary Cowlett
be a very effective part of a company's customer strategy in the B2B space'. The retailer has added ...