Search results for B2B

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Unilever tops 2012 Marketing Society Awards nominations

number of entries with our B2B and new Content Marketing category being very well supported ... Business) IAS b2b Marketing SME marketing Burness The Leith Agency FreestyleXtreme ...

Rolex, Coca-Cola and Google top Consumer Superbrands of 2012

The annual consumer brands survey lists the top 500 consumer and B2B brands in the UK. The brands are chosen from an independent survey of more than 2,000 people, administered by The Centre for Brand Analysis. Microsoft has plummeted out of the top 10 this year, from number six in 2010 to number 45 ...

Hillarys Blinds in £9m media pitch

operation launched in 2000. It has also worked on its B2B channel, Arena, which sells made-to-measure blinds ...

Alan Mitchell Reinventing marketing: Brands must share data to succeed

B2B play, where agencies collected data about individuals' credit agreements and payment performance ...

Andrew Walmsley on Digital: Group theory adds up

-dunk, but by the early 2000s these companies had largely deserted the consumer space, moving into b2b, technology ...

Helen Edwards on Branding: Xerox means business

. It is early days, but Xerox's transformation may play out to be an object lesson for other B2B brands seeking ...

Siemens reviews Euro B2B account

The review, which also includes its corporate communications, covers the German electronics company's entire B2B comms business, including above the line, direct, media, digital and PR. Agencies ... agencies will be briefed to work closely together to create a new B2B strategy for the company, with much ...

Match.com names marketing director

in traditional and digital marketing across B2B and B2C businesses. He also has agency experience gained from ...

Red Letter Days hands Cocktail latest marketing brief

will specialise in the consumer, telecoms, B2B and leisure markets. ...

Is the season of goodwill over?

be a very effective part of a company's customer strategy in the B2B space'. The retailer has added ...

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