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Unilever tops 2012 Marketing Society Awards nominations

number of entries with our B2B and new Content Marketing category being very well supported ... Business) IAS b2b Marketing SME marketing Burness The Leith Agency FreestyleXtreme ...

Chewits calls in Cirkle PR to appeal to older audience

The agency, which currently works on a retained B2B brief with Chewits, took on the contract after an approach for ideas from the company earlier this year. The work is set to last at least a year and will involve a range of projects with the overarching theme focusing on getting adults to revisit the brand ...

CREATIVE STRATEGY: Cheering on Mars Bars and their worthy goal

Recently, I've been working on a brand campaign for a B2B client. They've never done brand

Yeo Valley rappers land 2011 Marketing Society Awards for Excellence Grand Prix

Awards for Excellence 2011: Customer insight Marketing Society Awards for Excellence 2011: B2B ...

Knorr's claims of gravy superiority over Bisto knocked back

Knorr owner Unilever ran the two ads, created by Torch B2B, in a catering magazine. The first showed an image of a tub of gravy granules and bragged that Knorr offered "Unbeatable taste vs. Bisto," with smaller text claiming "Knorr has unbeatable scores for taste, appearance, consistency and aroma when ...

Recession forces brands to reconsider live events and experiential marketing

that internal and business events are taking place either closer to home, or virtually. While the B2B arena ... trends have combined to make them more attractive, particularly to a B2B and internal audience ... watching a performance on their laptop as they would a live show. Meanwhile, in the B2B field, many ...

Branding: LazyTown boosts kids' drink range

The 100% Fruit Smoothie line, branded with characters licensed from the series, includes Apple & Pear, Strawberry & Banana and Mango & Orange variants. The packaging, designed by Oliver & Graimes, features LazyTown characters Sportacus and Stephanie. In January, Links B2B launched Go! Water, which also ...

The Work: New Campaigns - UK

executives THE LOWDOWN Proximity London's B2B campaign for Royal Mail uses the metaphor of a ...

Branding: Bottled water in LazyTown tie-up

Links B2B has launched Go! Water, a bottled water brand aimed at children.

City Republic: Qataris are back, this time for Cadbury

. Which means shareholders are left with executive chairman Alun Cathcart running an unnamed B2B company ... the most sensible to me, but he would presumably want the whole company, not just the B2B side. Should ...

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