01 May 2012
| by Kim Benjamin
number of entries with our B2B and new Content Marketing category being very well supported ...
Business) IAS b2b Marketing
SME marketing
Burness The Leith Agency
FreestyleXtreme ...
22 Mar 2012
| by John Owens
The agency, which currently works on a retained B2B brief with Chewits, took on the contract after an approach for ideas from the company earlier this year. The work is set to last at least a year and will involve a range of projects with the overarching theme focusing on getting adults to revisit the brand ...
24 Jan 2012
| by Simon S Kershaw
Recently, I've been working on a brand campaign for a B2B client. They've never done brand
07 Jun 2011
| by Gemma Charles
Awards for Excellence 2011: Customer insight
Marketing Society Awards for Excellence 2011: B2B ...
01 Jun 2011
| by Ben Bold
Knorr owner Unilever ran the two ads, created by Torch B2B, in a catering magazine.
The first showed an image of a tub of gravy granules and bragged that Knorr offered "Unbeatable taste vs. Bisto," with smaller text claiming "Knorr has unbeatable scores for taste, appearance, consistency and aroma when ...
02 Jun 2009
| by Nicola Clark
that internal and business events are taking place either closer to home, or virtually. While the B2B arena ...
trends have combined to make them more attractive, particularly to a B2B and internal audience ...
watching a performance on their laptop as they would a live show. Meanwhile, in the B2B field, many ...
19 Aug 2008
The 100% Fruit Smoothie line, branded with characters licensed from the
series, includes Apple & Pear, Strawberry & Banana and Mango & Orange
variants. The packaging, designed by Oliver & Graimes, features LazyTown
characters Sportacus and Stephanie. In January, Links B2B launched Go!
Water, which also ...
27 Jun 2008
executives
THE LOWDOWN Proximity London's B2B campaign for Royal Mail uses the metaphor of a ...
09 Jan 2008
Links B2B has launched Go! Water, a bottled water brand aimed at children.
10 Dec 2007
| by Stephen Foster
. Which means shareholders are left with executive chairman Alun Cathcart running an unnamed B2B company ...
the most sensible to me, but he would presumably want the whole company, not just the B2B side. Should ...