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Marketing Guru on... keeping ahead of the youngsters

the 'trusted adviser'; an indomitable rock and source of sage advice about your company and industry. Maurice ...

VisitWales top marketer exits for Cardiff & Co

Pride replaces Richard Thomas, who is leaving to take up an appointment at BBC Wales. Pride will take up his position at Cardiff Co at the end of the month. It is unclear who will replace him at VisitWales. Cardiff Co is a public-private partnership that promotes the Welsh capital and its region ...

The joy of sex marketing

, at least. I listened to a BBC ad from the 50s or 60s where British women were encouraged to lie back ...

Clarence Mitchell speaks out following Leveson Inquiry

, is that the inquiry may further erode trust in and credibility of the press, which in turn could negatively affect ...

PRWeek podcast: TripAdvisor case shows why brands must engage

the full podcast here Also read: Danny Rogers: TripAdvisor needs to trade on trust Edelman ...

Public Sector: Institute forms to help media on education

BBC director-general Greg Dyke, film producer David Puttnam and former education secretary Estelle ...

Danny Rogers: TripAdvisor needs to trade on trust

In order to grow, brands require trust. The world's greatest brands are those trusted...claimed users 'find real hotel reviews you can trust'. For the past decade TripAdvisor has ... the lines of '50 million users can't be wrong'. But it should not underestimate this dwindling trust ... some lessons from old media in terms of rigour and trust. Also read: Edelman takes swipe ...

TripAdvisor under the spotlight after Advertising Standards Authority ruling

Public trust in TripAdvisor, the world's most-used travel review site, has been hit by a regulator.... Also read: Danny Rogers: TripAdvisor needs to trade on trust And: Edelman takes swipe at ASA ...

University of York forms institute to help media on education

such as former BBC director-general Greg Dyke, film producer David Puttnam and former education secretary Estelle ...

On the Agenda: Call for action on hip implants

and The Guardian, and broadcasters Channel 4, Sky and the BBC. In numbers 120 Number of people currently ...

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